Pleasure (Jolin Tsai album)

Pleasure
Studio album by
Jolin Tsai
Released2025
GenrePop
LabelEternal
Jolin Tsai chronology
Ugly Beauty
(2018) 		Pleasure
(2025)
Singles from Pleasure
  1. "Pleasure"
    Released: May 28, 2025 (2025-05-28)
  2. "DIY"
    Released: June 27, 2025 (2025-06-27)

Pleasure is the fifteenth studio album by Taiwanese singer Jolin Tsai. It is set to be released between June and July 2025, by Eternal. The album is centered around the theme of the seven deadly sins, exploring various facets of desire and emphasizing that "desire is not a sin", but rather a beautiful and fragile human instinct.

Background

On October 15, 2024, Tsai attended a Balvenie event in Taipei, where she revealed that six tracks for her new album had been recorded and announced plans for its release in the first half of the following year.[1] On December 11, 2024, Tsai attended a Valentino event in Taipei, where she shared her intention to release the new album in the spring of the following year. The album is expected to include 11 tracks.[2] On December 14, 2024, media outlets reported that Tsai is scheduled to release the album in March 2025.[3] In response, Tsai's manager clarified that "the concept for the new album was developed in parallel with that of the upcoming concert tour. The schedule is still being planned, and any confirmed information will be announced in due course."[4]

On April 2, 2025, Tsai attended a MAC event in Shanghai, where she revealed that she had recently traveled to Los Angeles for the photoshoot of her new album cover and music video. She also announced that her new album would be released in May of the same year. When discussing the album's style, Tsai mentioned that both the concept and production choices were bold and something she had never attempted before. "These are things I have always wanted to explore," she stated. "The makeup for this album is also quite different, aligning closely with the character and themes in the lyrics."[5]

Writing and recording

Tsai served as the album's producer and was actively involved in writing most of the lyrics and music. She described the songwriting process as a form of self-therapy and humorously shared that one song's arrangement underwent 34 revisions. For Tsai, the entire production process was a "pleasure journey", characterized by a cyclical experience of pain, satisfaction, pride, and self-doubt.[6]

Theme and artwork

The album is centered around the theme of the seven deadly sins, exploring various facets of desire and emphasizing that "desire is not a sin", but rather a beautiful and fragile human instinct. Tsai became deeply intrigued by the concept of pleasure after watching a documentary in 2022, prompting her to explore and address her own questions about the nature of pleasure through the creation of this album. The album consists of 11 tracks that delve into different dimensions of desire.[6]

Tsai chose "Pleasure" as the album title with the intention of acknowledging and discussing people's feelings toward desire and pleasure. She believes that society often holds prejudices against these needs and tends to avoid addressing them. Through this album, she aims to confront her own desires honestly and challenge the stereotypical perceptions surrounding female roles and desire.[7]

The initial concept visual for the album features Tsai wearing a Medusa-inspired "crown of desire" with a red snake coiled around her head, accompanied by the slogan, "Define yourself, not by anyone's gaze." The snake symbolizes desire, temptation, and curiosity, and has been used in both Eastern and Western mythology to represent powerful female figures, such as Nüwa and Medusa. Tsai believes this imagery perfectly captures the theme of pleasure.[6]

Release and promotion

On May 5, 2025, Tsai announced that she will release her new album in June 2025, with the title track set to be released on May 28.[6]

Singles

The lead single "Pleasure" was released at midnight on May 28, 2025, and reached number one on the KKBox Overall New Songs Real-Time Chart within an hour of its release. By 10 a.m. the same day, it had garnered nearly 100,000 plays on YouTube Music.[8] On its first day, the single topped the daily chart of Tencent Music's UNI Chart.[9] It also achieved number one positions on several other charts, including the KKBox Taiwan Daily Chart, KKBox Singapore Daily Chart, Apple Music Taiwan Top Songs Chart, and iTunes Taiwan Top Songs Chart.[10] The single peaked at number two on both the Billboard Taiwan Songs chart and Tencent's UNI Chart, marking its highest weekly ranking.[11][12] The music video premiered on June 6, 2025.[13] Directed by Christian Breslauer, the video was filmed at Universal Studios Hollywood, where three studios were exclusively reserved to construct six elaborate sets. Inspired by the concept of the seven deadly sins, the music video features Tsai portraying six distinct characters, seamlessly blending choreography with martial arts sequences.[14] The post-production process spanned two months and involved multiple Hollywood visual effects teams.[15]

The second single "DIY" was released at midnight on June 27, 2025,[16] debuting at number nine on Tencent's UNI Chart in its first week.[17]

Live performances

On June 21, 2025, Tsai served as the closing performer at the 2025 Hito Music Awards ceremony, where she performed "Pleasure" for the first time.[18]

Touring

On April 28, 2025, Mirror Media reported that Tsai is planning to launch a new concert tour with eight performances scheduled at the Taipei Dome in December of the same year, running from Christmas through New Year's Eve. This will mark her first performance at the Taipei Dome, and she is set to become the first female artist to hold eight consecutive shows at the venue. Each concert is expected to accommodate approximately 40,000 attendees, with a total projected audience of up to 320,000 people.[19]

Commercial performance

Within 12 hours of its release, the album surpassed 100,000 sales on QQ Music in China, making Tsai the fastest female artist from Hong Kong or Taiwan to achieve "Triple Platinum" certification on the platform. It also topped the QQ Music Best-Selling Daily Chart on its first day.[20]

Track listing

No.TitleLyricsMusicProducer(s)Length
4."Pleasure"
  • Jolin Tsai
  • Ross Golan
  • Richard Craker
  • Valentina Ploy
  • Jolin Tsai
  • Starr Chen
  • Richard Craker
2:48

Personnel

Track #4

  • Jolin Tsai – producer, vocal producer, backing vocal, backing vocal arrangement
  • Starr Chen – producer, arrangement
  • Richard Craker – producer, arrangement
  • aHa0 – arrangement
  • Morrison Ma – arrangement
  • CYH – arrangement
  • Jie Lin – production assistant
  • AJ Chen – vocal recording engineer
  • Jon Castelli – mixing engineer
  • Dale Becker – mastering engineer

References

  1. ^ 陳曉涵 (October 15, 2024). "等了六年！天后蔡依林親曝新專輯進度 鬆口站上大巨蛋日程 | 中天新聞網". ctinews.com (in Chinese). Retrieved December 14, 2024.
  2. ^ 民間全民電視公司 (December 11, 2024). "年底當張惠妹大巨蛋演唱會嘉賓？ 蔡依林表情藏不住". 民視新聞網 (in Traditional Chinese). Retrieved December 14, 2024.
  3. ^ 娛樂星聞 (December 14, 2024). "獨家／蔡依林沒騙人！傳明年底登上大巨蛋嗨唱 新專輯明春這個月發行 | 娛樂星聞". star.setn.com (in Traditional Chinese). Retrieved December 14, 2024.
  4. ^ TVBS. "粉絲狂喜！蔡依林爆唱進大巨蛋 經紀人38字鬆口最新進度 │TVBS新聞網". TVBS (in Chinese (Taiwan)). Retrieved December 14, 2024.
  5. ^ 中时新闻网 (April 3, 2025). "蔡依林暌违6年发新专辑！时间点曝光 传登大巨蛋开唱粉丝嗨翻 – 娱乐". 中时新闻网 (in Chinese (China)). Retrieved April 4, 2025.
  6. ^ a b c d NOWnews今日新聞 (May 5, 2025). "快訊／蔡依林新專輯《Pleasure》來了！新歌、主視覺、概念全公開 | 娛樂". NOWnews今日新聞 (in Chinese). Retrieved May 9, 2025.
  7. ^ 壹蘋新聞網 (May 27, 2025). "等了6年蔡依林大膽突破演繹罪與慾 全新刺青揭內心慾望｜壹蘋新聞網". Nextapple (in Chinese). Retrieved May 27, 2025.
  8. ^ TVBS. "蔡依林凌晨釋出新歌〈Pleasure〉1小時衝上冠軍 本尊現身寵粉提醒│TVBS新聞網". TVBS (in Chinese (Taiwan)). Retrieved June 6, 2025.
  9. ^ "Sina Visitor System". passport.weibo.com. Retrieved June 6, 2025.
  10. ^ "蔡依林化身全知全能「女宙斯」 新專輯告捷首日銷售突破10萬張". Yahoo News (in Chinese). June 6, 2025. Retrieved June 6, 2025.
  11. ^ Cusson, Michael (February 15, 2022). "Taiwan Songs". Billboard. Retrieved July 6, 2025.
  12. ^ "腾讯音乐榜". yobang.tencentmusic.com. Retrieved July 6, 2025.
  13. ^ "蔡依林新歌練舞照小紅書瘋傳！網讚狀態狂到不科學：根本贏過20歲少女！". Yahoo News (in Chinese). June 6, 2025. Retrieved July 6, 2025.
  14. ^ NOWnews今日新聞 (June 6, 2025). "蔡依林強勢回歸！《Pleasure》14小時賣破10萬張 新歌橫掃音樂榜 | 娛樂". NOWnews今日新聞 (in Chinese). Retrieved July 6, 2025.
  15. ^ 聯合新聞網 (June 6, 2025). "蔡依林「Pleasure」MV修羅場打到滿身血！慾望交織上床舞動". udnSTYLE (in Chinese). Retrieved July 6, 2025.
  16. ^ NOWnews今日新聞 (June 22, 2025). "蔡依林將登大巨蛋？今突預告新歌〈D.I.Y〉 造型、時間點曝光 | 娛樂". NOWnews今日新聞 (in Chinese). Retrieved July 6, 2025.
  17. ^ "腾讯音乐榜". yobang.tencentmusic.com. Retrieved July 6, 2025.
  18. ^ 中央通訊社 (June 21, 2025). "蔡依林hito頒獎震撼演出 12月開唱大巨蛋驚喜曝光 | 娛樂". 中央社 CNA (in Chinese). Retrieved June 22, 2025.
  19. ^ 陳于嬙 (April 28, 2025). "呸姐尬天團／連唱8場到跨年 蔡依林大巨蛋場數尬五月天". 鏡週刊 Mirror Media (in Traditional Chinese). Retrieved April 30, 2025.
  20. ^ "Sina Visitor System". passport.weibo.com. Retrieved June 6, 2025.
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