DYAC-FM
Broadcast area | Metro Cebu and surrounding areas |
---|---|
Frequency | 90.7 MHz (FM Stereo) |
RDS | BRIGADA |
Branding | 90.7 Brigada News FM |
Programming | |
Language | Cebuano, Tagalog |
Format | Contemporary MOR, News, Talk |
Network | Brigada News FM |
Ownership | |
Owner | Mareco Broadcasting Network |
Operator | Brigada Mass Media Corporation |
History | |
First air date | 1989 |
Former call signs | Brigada News FM: DYWF (2013–2023) |
Former names |
|
Former frequencies | Brigada News FM: 93.1 MHz (2013–2023) |
Call sign meaning | Adult Contemporary (former radio format) |
Technical information | |
Licensing authority | NTC |
Power | 25,000 watts (On-operational: 20,000 watts) |
ERP | 60,000 watts |
Links | |
Webcast | Live Stream |
Website | brigadanews.ph Brigada News FM CEBU FB Page |
DYAC (90.7 FM), broadcasting as 90.7 Brigada News FM, is a radio station owned by Mareco Broadcasting Network and operated by Brigada Mass Media Corporation. It serves as the Visayas flagship station of Brigada News FM. The station's studio and offices are located at the Uptown Residences, V. Rama Ave. cor. B. Rodriguez St., Brgy. Guadalupe, Cebu City, while its transmitter is atop Mt. Busay, Brgy. Babag 1, Cebu City (near ABS-CBN Cebu's transmitter).[1]
Brigada News FM Cebu is currently as the dominant over-all #1 radio station in Metro Cebu, based on the Nielsen Radio Audience Measurement latest survey conducted in the Q4 2023.[2]
History
1989-1995: Magic
Established in 1989, DYAC began as Magic 90.7 under the ownership of Molave Broadcasting Network, which was later acquired by ABS-CBN and integration into the broader network, strengthening its reach and presence in various regions. It was one of the city's first radio station featuring a smooth jazz format, targeting a specific audience also known as Light Jazz. The station was headed by radio veteran Andy Boy Suzara and personality Jennison Mendoza, along with six male disc jockeys. During that time, its first studio and transmitter were located on the Doña Luisa Bldg. in Fuente Osmeña.
1995-1998: DYAC
In 1995, the station was acquired by Ermita Electronics Corporation and rebranded as simply DYAC, adopting the slogan The Music Zone and shifted to a Top 40 format. It was led by station manager Eleanor Montilla and Jake John Gesite Malagar (known on-air as Jay Fox), who is currently personality of Retro Cebu.[3]
1998-2003: Energy FM
In July 1998, Ultrasonic Broadcasting System leased airtime of the station, and relaunched it as 90.7 Energy FM. Dubbed as "All hits superstation", it adopting a mass-based format, aiming for a wide listenership. Within a short period, the station achieved significant popularity, became the overall #1 radio station in Cebu City, based on the Radio Research Council Survey conducted in 1999.
In a span of two years, Energy FM held a number of promotional events with Energy @ The Movies, Bar Tour 1, Back to School (Bar Tour 2) and Bar Tour 3, where listeners who joined for a chance to win free tickets to advance screenings of hit movies and participate in their various activities to know how they can win prizes.[4]
2003-2020: Crossover
In October 2003, following the transferred of Energy FM's operations to Word Broadcasting Corporation-owned 89.1 FM, Mareco Broadcasting Network acquired the station from Ermita, rebranding it as 90.7 Crossover with a Smooth AC format. Prior to its move, Crossover used to air on Vimcontu Broadcasting Corporation-owned 93.1 FM, operating under an airtime lease agreement from its inception in September 1997 until the day before, with studio and transmitter situated at JSU-PSU Mariners' Court Cebu along Legazpi Ext. In 2014, one of the station's personalities was Eliot Verar, who had previously worked at Z104, MOR 97.1 and NU 107.
2020-2023: Q Radio
On December 31, 2019, Horizon of the Sun Communications (producers of Chinese Filipino oriented shows Chinatown TV and Chinese News TV) took over the station's operations, along with MBNI's other outlets. On November 15, 2020, after almost 17 years, Crossover quietly signed off for the last time.
On November 16, 2020, the station was officially launched as Q Radio and shifting to a CHR/Top 40 format. Aside from having its own local programming, it also simulcasted a handful of programs from its flagship station in Manila.
On December 16, 2021, Q Radio ceased operations following the aftermath of Typhoon "Rai" (Odette) in the evening due to damaged the station's transmitter and building. It only resumed broadcast a couple of weeks later after the power was restored in the building.
On May 14, 2023, at 10:00pm, Q Radio concluded its broadcast on this frequency, with "Wherever You Will Go" by The Calling as its swansong.
2023-present: Brigada News FM
Earlier that month, in line for Brigada News FM Cebu's 10th anniversary, Brigada Mass Media Corporation (BMMC) acquired the station's operations and relocated its studio and offices to Uptown Residences in Brgy. Guadalupe. On May 15, 90.7 FM conducted a test broadcast, simulcasting 93.1 FM during afternoon and overnight shifts as part of its transition.[5][6]
On June 18, 2023, Brigada News FM Cebu officially transferred to this frequency full-time, rebranding it as 90.7 Brigada News FM. The station's transmitter facilities moved to Mt. Busay, upgrading to a newly improved 20-kilowatt transmitter, and began stereo broadcasting. This move enhanced transmitting equipment and significantly boosting its signal coverage across Metro Cebu and neighboring provinces. For a period of time, the previous frequency was downgraded to a repeater of the station, which lasted until August 14.[7]
On June 30, 2023, at 9:31 pm, Brigada News FM aired a 2-hour special countdown program, leading up to its full transition to this frequency the following day at midnight. This countdown signified the change in its broadcasting frequency.[8]
On July 1, 2023, as part of "Kalimti ang Ex, Mas Lami ang Bag-o!" transition campaign, Brigada News FM Cebu was officially launched, and the inauguration and blessing ceremony of its studio and offices at the Uptown Residences in Brgy. Guadalupe, along with a motorcade at selected streets in Cebu and a free disco at the Kamagayan Food Park. Station Manager, current Area Manager for Visayas and founder of ANAKK, Inc. Raul del Prado, Brigada Group of Companies President Elmer Catulpos and other Brigada news teams and officials were present in the occasion.[9] Former Bombo Radyo Cebu personality Atty. Juril Patiño was promoted as station manager.
In March 2024, Brigada News FM adopted the tagline "#iBrigadaMo".
On May 12, 2024, the station went off the air for transmitter renovations, but resumed broadcasting online the next day. It returned to its regular terrestrial radio service on May 15 after a new antenna was installed at the station's transmitter site.
On March 31, 2025, Brigada News FM launched its new tagline "Be the Heart of the Delightful Philippines", promoting Metro Cebu as the main tourism gateway in Central Philippines as well as being the jump off to various local destinations in both the province and its neighbours.
By April 23–26 of that year, the station went off the air once again due to transmitter maintenance carried out on its transmitter site. It resumed terrestrial broadcast on April 27 along with a newly installed 25-kilowatt state-of-the-art transmitter (20 kW operational), significantly enhancing signal strength across Central Visayas and northern parts of Leyte.
Controversy
On March 13, 2024, program hosts Dennes Regner Tabar and Atty. Juril "The Master" Broka Patiño conducted an on-air interview with a four-year old rape survivor during which the two asked the child to recount her experience. The interview sparked outcry from media organizations, child rights organizations and the Department of Social Welfare and Development for its unethicality, with journalists citing the Kapisanan ng mga Brodkaster ng Pilipinas Broadcasting Code, which stipulates the protection of child victims from enduring further persecution and trauma. The radio station's management subsequently issued a statement saying that it taken "immediate internal action to implement administrative sanctions,” adding that the hosts expressed "profound regret" and "remorse". Prior to this, the hosts said that the interview had been taken with the consent of the victim's mother. The Integrated Bar of the Philippines denounced the interview, and said that it “violated the ethical standards outlined in the Code of Professional Responsibility and Accountability (CPRA)" for lawyers, of which Patiño is one, and was "prejudicial to the child" under child-abuse laws.[10][11]
References
- ^ CEBU FM BROADCAST STATIONS | NTC Region 10
- ^ OVER ALL NUMBER 1, GIHAPON TA MGA KABRIGADA!
- ^ Ciar: DJ Jay Fox: Giunsa pag-survive ang 28 katuig sa radyo?
- ^ Welcome to 90.7 ENERGY FM CEBU!
- ^ Atong timan-an ang 90.7 Brigada News FM Cebu! Hapit na!
- ^ Brigada News FM Cebu announces test broadcast on 90.7
- ^ Announcement of New Opening of Brigada News FM Cebu promo (June 18, 2023 Sunday)
- ^ Countdown to Brigada News FM Cebu 90.7continuity @ 11:59 PM (July 1 2023, Saturday)
- ^ Launching of the new frequency 90.7 + Blessing of the new Brigada FM Station.
- ^ John Sitchon (March 18, 2024). "Cebu journalists, lawyers call for sanctions vs broadcasters who interviewed minor". Rappler. Retrieved March 18, 2024.
- ^ Caecent No-ot Magsumbol (March 17, 2024). "Broadcasters express no remorse". The Freeman. Retrieved March 18, 2024.