Vanguart (watch brand)

Vanguart
Company typePrivate
IndustryWatchmaking
Founded2017
Headquarters
Switzerland
Key people
Axel Leuenberger (CEO)
Mehmet Korutürk (Chairman)
Jeremy Frelechox (CTO)
Thierry Fisher (Creative Director)
ProductsLuxury watches
Number of employees
15–20
Websitewww.vanguart.com

Vanguart is a Swiss watch manufacturer known for creating high-end, high-complication pieces.

History

Vanguart was established in Switzerland in 2017 by Axel Leuenberger, Jérémy Freléchox, Thierry Fischer, and Mehmet Koruturk.[1]

In 2021, they released The Black Hole in collaboration with James Harden.[2] The watch featured a flying tombolain mechanism designed in-house, and takes inspiration from the astronomical phenomenon of the black hole.[3][2]

In 2024, Vanguart released the Orb, featuring an openworked dial and a flying tombolain. The watch allows the wearer to switch between automatic and manual modes.[4]

From late 2024 to mid-2025, Vanguart received growing international media attention, including the specialist publication Hodinkee.[5] In 2025, Business of Fashion listed Vanguart among rising stars in the watch industry.[6] GQ also featured it among the standout watch brands of 2024.[7]

Hodinkee reported Vanguart's focus on slow and careful growth, and that Vanguart had the freedom to choose their clientele carefully.[8] Speaking to Swisswatches Magazine in 2024, Leuenberger states "This year we will produce 30 to 40 pieces. In 2025, a bit more than 50."[1]

Vanguart watches have appeared in fashion shoots and have been worn by notable people, such as Bad Bunny, James Harden, Michael B. Jordan, Milla Jovovich, Maye Musk, and Thiago Silva.[2][9][10][11]

In February 2025, Vanguart became the Official Timing Partner of the Reignwood Icons of Football golf event in Bangkok, marking the brand's expansion into sports partnerships.[12]

References

  1. ^ a b Zazashvili, Nico Bandl, Zurab (2024-12-01). "Lunch With: Vanguart CEO Axel Leuenberger". Swisswatches Magazine. Retrieved 2025-06-20.{{cite web}}: CS1 maint: multiple names: authors list (link)
  2. ^ a b c Doerr, Elizabeth. "James Harden And The Vanguart Black Hole Tourbillon: Exclusive Q&A On Watches". Forbes. Retrieved 2025-06-20.
  3. ^ Doerr, Elizabeth (2021-09-18). "Vanguart Black Hole Tourbillon: Featuring A Flying Tourbillon Orbited By 'Vortex' Display Disks And A Joystick Controlling Time". Quill & Pad. Retrieved 2025-06-20.
  4. ^ Bishop, Catherine (2024-11-25). "Vanguart Watches: A New Approach to Telling Time". Swisswatches Magazine. Retrieved 2025-06-20.
  5. ^ "One to Watch: Vanguart". Hodinkee. 2025-03-04.
  6. ^ "Vanguart Bends Time and Space with Sci-Fi Watches". Business of Fashion. 2025-03-21.
  7. ^ "Best New Watches of 2024". GQ. 2024-10-29.
  8. ^ March 04, Mark Kauzlarich; 2025. "One To Watch: Vanguart – The New High Complication Specialist On The Block". Hodinkee. Retrieved 2025-06-20. {{cite web}}: |last2= has numeric name (help)CS1 maint: numeric names: authors list (link)
  9. ^ "Instagram". www.instagram.com. Retrieved 2025-06-20.
  10. ^ "Maye Musk dazzles in fashion shoot featuring Vanguart Tourbillon". Your Luxury Africa. 2024-11-04.
  11. ^ "GQ X Vanguart – Thiago Silva (2022) – THOMAS VIARD" (in French). Retrieved 2025-06-20.
  12. ^ "Vanguart Revealed as Official Timing Partner | Icons Series". Icons Series. Retrieved 2025-06-05.
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