The Upside of Irrationality
| Author | Dan Ariely |
|---|---|
| Language | English |
| Genre | Nonfiction |
| Publisher | Harper |
Publication date | 2010 |
| Publication place | United States |
| Pages | 334 (hardcover) |
| ISBN | 978-0061995033 |
The Upside of Irrationality: The Unexpected Benefits of Defying Logic[1] is a book published in 2010 by Israeli-American behavioral economist Dan Ariely. It is Ariely's second book, after 2008's Predictably Irrational: The Hidden Forces That Shape Our Decisions, and it expands on the ideas presented in that work.
In The Upside of Irrationality, Ariely, the James B. Duke Professor of Psychology and Behavioral Economics at Duke University,[2] describes different experiments and how individuals participating in them react to the variable of irrationality, which he argues can be used for positive change.[3][4][5]
References
- ^ Ariely, Dan (May 17, 2011). The Upside of Irrationality: The Unexpected Benefits of Defying Logic (Reprint ed.). New York; Toronto: Harper Perennial. ISBN 9780061995040.
- ^ "Dan Ariely". fuqua.duke.edu. Retrieved December 11, 2016.
- ^ "The Upside of Irrationality". Dan Ariely. Retrieved December 11, 2016.
- ^ Ayres, Ian (September 21, 2010). "The Upside of Irrationality". Freakonomics. Retrieved December 11, 2016.
- ^ Dunn, Kyla (June 4, 2010). "Book Review – The Upside of Irrationality – by Dan Ariely". The New York Times. ISSN 0362-4331. Retrieved December 11, 2016.