Tangible Brand Consultants
| Industry | Branding |
|---|---|
| Founded | December 3, 2007 in Singapore |
| Founder | Charlie Scott |
| Headquarters | Singapore |
Area served | Southeast Asia |
| Services | Brand Strategy
Management Consulting Market Research Digital Strategy Creative Design |
| Website | tangible |
Tangible is a privately owned brand strategy, business consulting, and creative design firm founded by Charlie Scott in Singapore in 2007.[1] The agency positions itself as a research-backed agency that helps businesses define their purpose and align their brand across marketing and communications, people and culture, products and services, and spaces and places.
In 2013, Tangible worked on branding efforts for the Singapore F&B brand Super Group to grow its presence.[2] It also led the rebrand efforts for LBC, Insular Life, and UCPB in the Philippines.[3][4]
In 2018, Tangible was awarded the rebranding contract for the Civil Aviation Authority of Singapore (CAAS).[5]
In more recent years, Tangible has led rebranding projects for companies like the Aboitiz Group, Keppel Offshore & Marine, Pacific International Lines (PIL), Travel Lodge Asia, Provimi, and SingHealth.[6]
References
- ^ "Tangible Brand Consultants". www.gobusiness.gov.sg. Retrieved 2025-06-06.
- ^ Sell, Susie (2013-01-11). "Super Group re-brands; aims to elevate position in Southeast Asia | Marketing". Campaign Asia. Retrieved 2025-06-06.
- ^ "[WATCH] LBC Express silently rebrands". Marketing-Interactive. 2013-11-21. Retrieved 2025-06-16.
- ^ Roman. "New LBC Logo: From King to Mover". Retrieved 2025-06-16.
- ^ "Civil Aviation Authority of Singapore concludes brand revamp pitch". Marketing-Interactive. 2018-08-21. Retrieved 2025-06-06.
- ^ "Corporate Branding Archives". Tangible. Retrieved 2025-06-06.