TV12 (Sweden)

TV12
CountrySweden
Ownership
OwnerTV4 AB
(Telia Company)
Sister channelsTV4
Sjuan
TV4 Film
TV4 Fakta
TV4 Guld
TV4 Hits
TV4 Stars
SF-kanalen
TV4 Sportkanalen
TV4 Fotboll
TV4 Hockey
TV4 Motor
TV4 Tennis
TV4 Sport Live
History
Launched29 March 2014
Availability
Terrestrial
Boxer TV AccessChannel 12

TV12 is a Swedish lifestyle and sport television channel owned by TV4 AB, consisting mainly of reality shows. The channel targets both male and female audiences.[1]

It was first announced on 13 November 2013 after extending its agreement to carry Ligue 1 for the 2014-2015 season. Unlike previous seasons, where the French league was carried on TV4 Sport, the matches would move to the new channel: TV12. The plan was to launch it in the spring of 2014, covering 75 to 80% of the Swedish population.[2]

The channel launched on 29 March 2014 with an airing of the film Rocky.[3]

On 17 June 2015, the channel unveiled a new logo, coinciding with the beginning of the 2015 UEFA European Under-21 Championship. The rebrand caused TV12 to air comedy programmes and increase the proportion of movies shown, to reposition itself as a wider entertainment channel.[4] It achieved its record viewership on 4 January 2016, when Sweden played against Finland in the 2016 World Junior Ice Hockey Championships semifinals.[5]

In October 2016, the group bought the rights to air the 2016 FIFA U-20 Women's World Cup held in Papua New Guinea, with the finals airing on TV12.[6]

From 1 April 2021, the channel was added to Com Hem's basic package after the signing of a new agreement.[7]

References