TLDR News

TLDR News
YouTube information
Channel
Created byJack Kelly
LocationUnited Kingdom
Years active2017–present
GenrePolitics
Subscribers860,000+[2]
Views196 million+[2]
NetworkNebula[1]
Websitetldrnews.co.uk

TLDR News is a YouTube-based news organisation launched in 2017 by a 23-year-old computer science graduate, Jack Kelly, who is living in United Kingdom. TLDR News was created for people under the ages of 35, with 70% of its audience being aged 18 to 34 years.[3] The organisation has 11 employees, all being in their in their twenties. It has annual income of nearly 1 million sterlings.[4]

As of 2024, TLDR News have 700,000+ subscribers on their main account, TLDR News has 6 channels where it uploads approximately 3 videos a day, or 4 videos per channel a week. The acronym of the TLDR News stands for "too long; didn’t read".[4][5] TLDR News is owned and operated by THREE26 Ltd.[6]

History

TLDR News was created in 2017 by a 23-year-old computer science graduate Jack Kelly, reportedly, to help young viewers understand global news. One of the reasons Kelly created the YouTube channel is because he was disappointed in the UK's mainstream news lack of social media presence. The channel was created during Brexit, which he said have made the channel "lucky" and caused it to have increased following. The channel is mostly focused on audience under the ages of 35, statistics showed that 70% of TLDR News' watchers are 18 to 34 years old.[3]

The headquarters of TLDR News are located in South Bank district of London. The organisation of TLDR News employs 11 people, all of whom are in their twenties, it has annual income of approximately 1 million sterlings. TLDR News earn 55% its money through ads and 40% through sponsorships with various companies handled by TLDR's agent, Nebula. Other 20% of revenue comes from payments for panel talk appearances. TLDR News has 6 other channels, like TLDR Global and TLDR EU, the channels upload approximately 3 videos a day, or 4 videos per channel per week.[4][7] From 2017 to 2020, the channel received 350,000 subscribers.[3] Main channel of TLDR News would reach an amount of 676,000 subscribers in 2023 and over 700,000 subscribers in 2024.[4][8] TLDR News has 2.5 million subscribers across all of its channels.[9]

TLDR News would later create their own app on Google Store for mobile devices on Android. The app allowed it's users to see "news in three-sentences", which are news articles broken into only essential sentences.[10] Later, on 14 September 2023, TLDR News would launch its newspaper, named "Too Long". Too Long is 28 pages long and features various tabloid articles written by TLDR News along with illustrations, TLDR News said that it costs 7.99 or 17.99 pounds.[11] In 2024, a study published by Reuters found that TLDR News is popular with young consumers in UK, along with other YouTube-based news organisations in other countries, like Under the Desk News.[12]

Content

Reportedly, TLDR News wants to simplify political news in their videos, with them focusing on being neutral.[8] When making videos, TLDR News reaches out major media outlets and people for them to help in researching topics they try to explain. TLDR News searches press releases, official documents, transcripts and records when finding topics to discuss and producing a video.[3] TLDR News is reportedly independent with its news being described as impartial and apolitical.[13] Thumbnails of its videos use simple graphic elements, mostly featuring light backgrounds with bold text and a single word highlighted in bright color. Thumbnails of TLDR News were a part of a case study on January 2022 by Seably.[14][15]

Reportedly, in most of the videos, hosts of TLDR News will sit behind a desk and say a well-planned, opinion-free, teleprompted monologue on camera, mimicking a style of BBC News.[4] Reportedly, TLDR News tries to make their content short to make their viewers save more time, they also write short articles.[5] Videos of TLDR News last for approximately 10 minutes, being uploaded on 5 different channels about different political topics. It published videos like "How a US-Saudi Defence Pact Could End the War in Gaza”, which received 190,000 views and 1,000+ comments or "The UK election Results Explained", which received 1.1 million views two days after the 2024 UK general election.[7][16] One of its videos, which discussed Hungarian politics, specifically about how Viktor Orban is going to lose the 2026 parliamentary elections, was analysed by Hungarian Conservative.[17]

References

  1. ^ Maas, Jennifer (19 March 2024). "Nebula Expands Originals to Include Nebula News Division, 'The Getaway' From 'Jet Lag' Team and More". Variety Magazine – via Yahoo Entertainment.
  2. ^ a b "About TLDRnews". YouTube.
  3. ^ a b c d Green, Daniel (19 February 2020). "YouTube channel TLDR News engages Gen Z through explainer content and impartial views". Journalism UK. Archived from the original on 14 December 2024.
  4. ^ a b c d e Maher, Bron (28 March 2024). "Video brand TLDR finds way to make money providing news for the young". Press Gazette.
  5. ^ a b Smart, Peter (9 December 2022). "The 9 best politics Twitter accounts to follow for fans of elections". Electoral Reform Society.
  6. ^ "15 UK Politics YouTubers You Must Follow in 2025". FeedSpot. 13 June 2025.
  7. ^ a b Hengst, Cornie (17 May 2024). "Jack Kelly monetizing news". Adweek.
  8. ^ a b "TLDR News: Why NordVPN is the Best Choice". Tips From Geeks. 20 June 2023.
  9. ^ Paterson, Jonathan (17 June 2025). "How newsrooms can succeed in a new golden age of video". International Journalists Network.
  10. ^ Tolcheva, Simona (10 July 2021). "6 Alternative Newsletters to Morning Brew". Make Use Of.
  11. ^ "We're launching a Newspaper… As Alanis Morissette would say, Isn't it ironic?". TLDR News. 14 September 2023.
  12. ^ Newman, Nick (20 June 2024). "Is the news industry ready for another pivot to video?". Nieman Lab. Archived from the original on 1 July 2024.
  13. ^ "YouTube Shorts for News". Changer Studios. 13 May 2024.
  14. ^ Dubey, Richa (13 December 2024). "Thumbnail Tricks from TLDR News That You Need to Know". Rizzle.
  15. ^ Oro, Ash (16 January 2022). "How to Design Better Online Learning – Using Web 2.0 Principles". Seably.
  16. ^ Schapals, Aljosha Karim (29 July 2024). "Winning voters' hearts and minds… through reels and memes?! How #GE24 unfolded on TikTok". UK Election Analysis.
  17. ^ Losonczi, Márton (18 December 2024). "TLDR suggests it is the beginning of the end for Orbán — really?". Hungarian Conservative.
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