Stormy (rapper)
Stormy | |
---|---|
Birth name | Yasser El Malih |
Also known as | Stormy, Machi Bnt Kylie |
Born | Rabat, Morocco | February 14, 1997
Occupation | Rapper . Songwriter |
Years active | 2016-present |
Yasser El Malih (born February 14, 1997), known professionally as Stormy, is a Moroccan rapper and songwriter.[1] Born into a musical family in Rabat, he was exposed to diverse genres, including metal and hip-hop, through his brothers during his formative years.[2] Stormy is known for his singing and rapping versatility and often listed among the best Moroccan rappers.[3][4][5]
The artist achieved critical and commercial breakthrough in 2024 with his debut solo album Iceberg.[6][7][8] The lead single "Popo," a Brazilian funk-inspired rap track accompanied by a music video filmed in Rio de Janeiro, became a summer hit, amassing over 45 million YouTube views and 20 million streams as of March 2025, ranking among Morocco's most-watched music videos.[9] For this commercial success, the song "Popo" was adopted as a jingle for Moroccan telecommunications company Inwi, featuring a branded lyrical revision and cameo appearance by footballer Achraf Hakimi.[10]
Early life
Stormy grew up with two older brothers, both of whom first exposed him to music. His eldest brother exposed him to metal bands like Slipknot and Slayer, while his middle brother—an aspiring rapper—shared Moroccan hip-hop and American icons like Eminem and 50 Cent.
Initially torn between metal and rap, Stormy ultimately chose hip-hop, drawn to the lyrical mastery of Jay-Z and Nas. Though his limited English initially hindered comprehension, he connected with their artistic confidence and rhythmic flow. As his language skills improved, he gained deeper appreciation for their wordplay—an element that would later define his own approach to music.[11]
Career
Stormy first gained significant attention in 2020 with a series of successful singles: "Fratello" (featuring Khtek and Tagne), "777", "Africain", and "Si tu savais" (featuring Anys). His career reached new heights in 2021 through the collaborative album Jackpot with Tagne, which significantly expanded his fan base.[12][13][14]
Other standout tracks like "Maradona" and "Nikey" (featuring Dizzy DROS) each surpassed 10 million streams, further cementing the album's success.[15][16] Demonstrating his creative versatility, Stormy unexpectedly released an EP titled OMEGA in January 2025 without prior promotion, which was met with positive reception from both fans and critics.[17][18]
Musical style
Stormy has cultivated a distinctive musical style that blends raw lyricism with melodic elements, often incorporating autotune—a contrast to the typical perception of autotune-heavy artists, as he maintains a strong emphasis on lyrical depth. His clever wordplay and quotable bars have permeated Moroccan pop culture, with lines from his songs becoming part of everyday vernacular.[19][20]
While contemporaries often prioritize melodic trends, Stormy champions rap’s foundational emphasis on lyricism. "Lyrics give music longevity," he asserts, citing how Tupac and Biggie’s work remains culturally resonant compared to fleeting 2010s hits. This conviction stems from his teenage years of uploading YouTube freestyles and meticulously refining his craft based on audience feedback.[21]
Discography
Studio albums
- Iceberg (2024)
Collaborative albums
- Jackpot (with Tagne) (2021)
EPs/Mixtapes
- Omega (2025)
See also
References
- ^ "Stormy". Genius. Retrieved 2025-03-31.
- ^ Hajjar, Danny (2024-04-09). "The Perfect Storm". SPIN. Retrieved 2025-03-31.
- ^ "12 Moroccan Rappers on Top of the Game". SecneNow. Retrieved 2025-06-08.
- ^ "TOP 10 Best Moroccan Rappers of All Time". DimaTOP. Retrieved 2025-06-08.
- ^ "Global streaming giants blow dust off Mideast music business". RFI. 2020-11-23. Retrieved 2025-06-08.
- ^ "Unraveling the 'ICEBERG,' Stormy Sets Out to Reinvent Moroccan Rap | OkayAfrica". www.okayafrica.com. Retrieved 2025-03-31.
- ^ Hariss, Yassine (2024-08-22). "Moroccan Rapper Stormy Opens Up About Success, Staying Humble, and Building a Movement - MILLE WORLD". Retrieved 2025-03-31.
- ^ "MENA is World's Fastest Growing Music Industry: What's Next? | OkayAfrica". www.okayafrica.com. Retrieved 2025-06-08.
- ^ Hariss, Yassine (2024-08-22). "Moroccan Rapper Stormy Opens Up About Success, Staying Humble, and Building a Movement - MILLE WORLD". Retrieved 2025-06-08.
- ^ "INWI – ACHRAF HAKIMI/STORMY – ZFilms". Retrieved 2025-06-08.
- ^ "How Does Stormy Set Out to Reinvent Moroccan Rap on 'ICEBERG'? | OkayAfrica". www.okayafrica.com. Retrieved 2025-06-08.
- ^ "STORMY : the gold medal kid". Rap Culture. 2021-10-16. Retrieved 2025-03-31.
- ^ "Cap sur le rap marocain : Khtek & Stormy | Institut du monde arabe". www.imarabe.org (in French). Retrieved 2025-03-31.
- ^ khouloud-haskouri (2021-09-21). "Spotify Celebrates Moroccan Rap & Hip-Hop". Morocco World News. Retrieved 2025-06-08.
- ^ STORMY (2024-02-09). STORMY - MARADONA (MUSIC VISUALISER). Retrieved 2025-03-31 – via YouTube.
- ^ STORMY (2024-02-12). STORMY, Dizzy DROS - NIKEY (Music Video). Retrieved 2025-03-31 – via YouTube.
- ^ "Stormy Flexes His Range With Genre-Spanning EP 'OMEGA'". SecneNow. Retrieved 2025-03-31.
- ^ "Rap of the Week | Jan 14 -20". SecneNow. Retrieved 2025-06-08.
- ^ "Rappers Marwan Moussa and Stormy Release Laid-Back Track 'DoubleZuksh'". SecneNow. Retrieved 2025-03-31.
- ^ "Voices of the Region: Rising Stars Reshaping the MENA Music Scene". lofficieluk.com. Retrieved 2025-06-08.
- ^ Hajjar, Danny (2024-04-09). "The Perfect Storm". SPIN. Retrieved 2025-03-31.