Save Our Species Alliance
Save Our Species Alliance (SOSA) is a for-profit conservation brand redefining how people connect with the planet. Through authentic storytelling, immersive experiences, and global partnerships, SOSA makes conservation urgent, accessible, and deeply personal — transforming distant efforts into everyday commitments.
Our diverse team of conservation professionals, storytellers, and outdoor guide partners with a wealth of passionate organizations dedicated to protecting endangered species and preserving natural landscapes.
About
Founded by Blake Moynes following a transformative conservation experience in South Africa and the establishment of a strong social media platform through his time on the Bachelor series, SOSA was created to empower individuals through authentic digital storytelling, immersive wildlife expeditions, and exclusive, mission-driven merchandise.
Our integrated approach gives everyday people the opportunity to find purpose as lifelong advocates for endangered species and our natural world. By bridging wild spaces into everyday lives, we empower individuals to find purpose, build community, and champion both themselves and the frontline heroes protecting our natural world.
More than just a company, SOSA is a conservation club — a place where individuals who care about the planet come together to live their values, wear their mission, and create lasting impact.
Mission and Purpose
To build a global community that connects individuals to nature, conservationists, and each other — turning curiosity into commitment and passion into real-world impact. To redefine conservation as a lifestyle: one driven by values, connection, and bold personal action.
We ignite a transformative journey of self-realization through immersive experiences that reconnect individuals to nature, frontline conservationists, and each other — awakening and nurturing personal purpose, growing grassroots support, and driving tangible, lasting action to protect wildlife and wild spaces.
Connection Powers Us — We connect people to nature and to each other, because change is a collective journey.
Authenticity Grounds Us — We show up raw and real, telling hard truths and celebrating beauty without filters.
Empowerment Drives Us — We equip individuals and partners with the tools, support, and belief they need to lead change.
Courage Defines Us — We lean into discomfort, confront challenges head-on, and act boldly for what matters.
Community is Our Core — We build spaces of belonging—online, in the wild, and across the world.
Simplicity Anchors Us — We speak clearly, act decisively, and welcome all who seek to make a difference.
Legacy Guides Us — We act beyond today, planting seeds for a wilder, more resilient tomorrow.