Sanrio Character Rankings

The Sanrio Character Rankings are an annual popularity poll in which users vote for their favourite Sanrio character. The popularity poll has been conducted every year since 1986.[1] Previously conducted via Sanrio's official monthly newspaper, the Strawberry Newspaper, the ranking is now conducted online.[2] The official Sanrio Character Ranking 2025 website FAQs states: "The Sanrio character ranking is an annual, popularity contest for Sanrio characters and this year marks its 40th year! The 90 characters included have been chosen after careful consideration from various perspectives."[3] The character Cinnamoroll has been incredibly popular in the rankings in recent years, having won seven out of eight times between 2017 and 2024. Hello Kitty topped the list for the first time in 1998 and remains in the all-time lead, having topped the list fifteen times as of 2025.[1]

Previous top ten winners

Year 1st place 2nd place 3rd place 4th place 5th place 6th place 7th place 8th place 9th place 10th place
2025[4] Pompompurin Cinnamoroll Pochacco Kuromi Hello Kitty My Melody Little Twin Stars Hangyodon Tuxedosam Ahirunopekkle
2024[5] Cinnamoroll Pochacco Kuromi Pompompurin Hello Kitty My Melody Keroppi Hangyodon Tuxedosam Little Twin Stars
2023[6] Cinnamoroll Pompompurin Kuromi Pochacco Hello Kitty My Melody Hangyodon Little Twin Stars Tuxedosam Badtz-Maru
2022[7] Cinnamoroll Pompompurin Kuromi Pochacco My Melody Hello Kitty Little Twin Stars Hangyodon Cogimyun Tuxedosam
2021[8] Cinnamoroll Pompompurin Pochacco My Melody Kuromi Hello Kitty Little Twin Stars Show by Rock!! Tuxedosam Cogimyun
2020[9] Cinnamoroll Pompompurin Pochacco My Melody Hello Kitty Yoshikitty Kuromi Show by Rock!! Little Twin Stars Tuxedosam
2019[10] Hello Kitty Cinnamoroll Pompompurin My Melody Pochacco Little Twin Stars Kuromi Yoshikitty Gudetama Tuxedosam
2018[11] Cinnamoroll Pompompurin Yoshikitty Hello Kitty My Melody Pochacco Little Twin Stars Gudetama Show by Rock!! Kuromi
2017[12] Cinnamoroll Pompompurin My Melody Hello Kitty Gudetama Little Twin Stars Yoshikitty Kirimichan Show by Rock!! Pochacco
2016[13] Pompompurin Cinnamoroll My Melody Gudetama Hello Kitty Little Twin Stars Yoshikitty ShinganCrimsonZ Kirimichan Kuromi
2015[14] Pompompurin ShinganCrimsonZ Cinnamoroll Gudetama My Melody Plasmagica Hello Kitty Trichronika Little Twin Stars Tsurezure Naru Ayatsuri Mugenan
2014[14] My Melody Hello Kitty Little Twin Stars Pompompurin Cinnamoroll Goexpanda Gudetama Kirimichan Bonbonribbon Fuku-chan
2013[14] Hello Kitty My Melody Pompompurin Little Twin Stars Cinnamoroll Turfy Jewelpet Fuku-chan Goexpanda Kuromi
2012[14] Hello Kitty My Melody Little Twin Stars Cinnamoroll Pompompurin Jewelpet Keroppi Kuromi Goexpanda Tuxedosam
2011 My Melody Little Twin Stars Hello Kitty Pompompurin Cinnamoroll Kuromi Keroppi Charmmy Kitty Badtz-Maru Pochacco

Leaderboard

Character Number of 1st place Wins Years Won Most Recent Win
Hello Kitty 15 1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2012, 2013, 2019 2019
Cinnamoroll 7 2017, 2018, 2020, 2021, 2022, 2023, 2024 2024
Pochacco 5 1991, 1992, 1993, 1994, 1995 1995
Pompompurin 4 1997, 2015, 2016, 2025 2025
My Melody 3 2010, 2011, 2014 2014
Minna no Tabo 2 1988, 1989 1989
Keroppi 1 1990 1990
Marroncream 1 1987 1987
Zashikibuta 1 1986 1986
Badtz-Maru 1 1996 1996

See also

References

  1. ^ a b "Hello Kitty Most Popular Sanrio Character in Annual Ranking History". nippon.com. 2024-12-19. Retrieved 2025-04-18.
  2. ^ "2022 Sanrio Character Ranking Kicks Off!" (PDF). sanrio.eu. Retrieved 2022-07-06.
  3. ^ "2025 Sanrio character ranking Official Website". 2025 Sanrio character ranking Official Website. Retrieved 2025-04-18.
  4. ^ "Overall Results | Results Announcement | 2025 Sanrio Character Ranking Official Site". www.sanrio.co.jp. Retrieved 2025-06-29.
  5. ^ "Overall Results | Results Announcement | 2024 Sanrio Character Ranking Official Site". www.sanrio.co.jp. Retrieved 2025-04-18.
  6. ^ "Overall Results l Results Announcement | 2023 Sanrio Character Ranking Official Site". サンリオキャラクター大賞 2023. Retrieved 2025-04-18.
  7. ^ "Final Results | 2022 Sanrio Character Ranking Official Site". Final Results | 2022 Sanrio Character Ranking Official Site. Retrieved 2025-04-18.
  8. ^ "Final Results｜2021 Sanrio Character Ranking Official Website". Final Results｜2021 Sanrio Character Ranking Official Website. Retrieved 2025-04-18.
  9. ^ "2020 Sanrio Character Ranking Official Website". 2020 Sanrio Character Ranking Official Website. Retrieved 2025-04-18.
  10. ^ "Final Results｜The 34th Sanrio Character Ranking Official Website". The 34th Sanrio Character Ranking Official Website. Retrieved 2025-04-18.
  11. ^ "FINAL RESULTS | The 33rd Sanrio Character Ranking Official Website". The 33rd Sanrio Character Ranking　Official Website. Retrieved 2025-04-18.
  12. ^ "The 32nd Sanrio Character Ranking Official Website". sanriocharacterranking.com/. Retrieved 2025-04-18.
  13. ^ "2016 Sanrio Character Ranking Official Website | Overall Ranking". www.sanrio.co.jp. Retrieved 2025-04-18.
  14. ^ a b c d "Sanrio Character Rankings (2012-2020) | Sanrio Amino". Sanrio | aminoapps.com. Retrieved 2025-04-18.
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