Round Table Advertising

Round Table Advertising
Company typePrivate
Founded2000
Headquarters
Toronto, Ontario
,
Canada
Area served
North America
Key people
Sallah Cayer, Partner
Brent Peterson, Partner
ServicesAdvertising, Marketing, Branding, Media Planning & Buying
Websitehttp://www.roundtableadvertising.com

Round Table Advertising (Round Table) is a privately held full-service advertising agency located in Toronto, Ontario. The company was founded as Round Table Advertising Inc. in 2000 by former co-workers Sallah Cayer, Fiona Gallagher, and Brent Peterson.

The company asserts it is "a senior hands on, caring and committed group that offers experience, discipline and leadership with a working style that is collaborative, efficient and effective".[1]

Clients

Round Table's past and present clients include:

Notable campaigns

Round Table has produced numerous campaigns for various Weston Bakeries Ltd. brands including Wonder Bread. Leading up to the 2010 Winter Games, the company produced several Olympic-themed advertisements for the brand.[2] A 30-second television commercial shown during the games which featured children singing the Canadian anthem received national media attention.[3]

In 2010, in an ongoing effort to promote the nutritional credentials of the Wonder bread brand, the company produced a 30-second television commercial referencing the brand's history and the changes in its product lineup.[4]

In 2008 Weston Bakeries Ltd. introduced Canada's first sliced bread with Omega 3 DHA.[5] As part of a multimillion-dollar Canada-wide campaign, Round Table developed television commercials as well as print ads aimed at consumers, dietitians, doctors, and pediatricians.[6]

In the summer of 2007, Scottish & Newcastle ran its first advertising campaign in Canada for the popular British beverage, Strongbow Cider. The campaign included various non-traditional executions of outdoor advertising.[7]

Awards

Round Table Advertising has been recognized on numerous occasions for outstanding work in several categories:

  • The CASSIES Awards
    • 2007 Bronze - Packaged Goods - Food - Wonder Plus
    • 2007 Bronze - Best Launch - Wonder Plus[8]
    • 2006 Silver - Off To A Good Start - Wonder Plus[9]
    • 2003 Certificate of Excellence - Quebec & Regional English - Toronto.com[10]
    • 2002 Certificate of Excellence - Off To A Good Start - Toronto.com
  • Promax Awards
    • 2007 North America PROMAX Silver - Branding/Image Campaign Using One or More Media
    • 2007 North America BDA Bronze - Total Package Design: Image All Inclusive Combination[11]
  • Media Innovation Awards

References

  1. ^ Round Table Advertising - About
  2. ^ Weston puts Olympic dreams on display, Marketing Magazine, August 11, 2008
  3. ^ 'O Canada' has racked up hits on the Internet and is even being featured in a commercial, CTV News, March 1, 2010
  4. ^ Wonder Bread Travels Through Time, Marketing Magazine, April 12, 2010
  5. ^ Weston Bakeries Limited (February 13, 2008). Wonder+ introduces Canada's first and only sliced bread with Omega-3 DHA. Retrieved on 2009-03-24
  6. ^ Weston bakes omega-3 into Wonder+ campaign, Marketing Magazine, February 15, 2008
  7. ^ Keeping You Posted...CBS Outdoor Canada - July 30, 2007
  8. ^ Canadian Advertising Success Stories 2007 - Bronze Awards
  9. ^ Canadian Advertising Success Stories 2006 - Off To A Good Start, Silver: Wonder Plus
  10. ^ Canadian Advertising Success Stories 2003 - Quebec & Regional English Certificate of Excellence: Toronto.com
  11. ^ Round Table Advertising - News
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