Radix (company)

Radix Registry, also known as Radix, is a domain registry operator known for managing and marketing new generic top-level domains (gTLDs). It was founded in 2012 by Indian entrepreneurs Bhavin and Divyank Turakhia.^[1]

Brothers Bhavin and Divyank Turakhia founded Radix in 2012.^[1] The company was founded with the objective of applying for and operating new gTLDs through ICANN’s expansion program.^[2] Prior to Radix, the two had founded the tech venture Directi in 1998, when they were in their teens.^[3] Radix was initially a subsidiary of Directi.^[4]

Around 2014, Radix also launched the new top-level domains “.website,” “.host,” “.press,” and “.space.”^[5] The company has since launched more domain extensions including “.online,” “.store,” “.tech,” “.site,” “.fun,” and “.uno.”^[6][7]

Radix formed an anti-piracy partnership with the MPAA in 2016, which was the MPAA’s first anti-piracy partnership with a domain name registry outside the United States.^[8][9][10] As part of the agreement, Radix would prevent pirate sites from using domain names and report copyright-infringing sites.^[8]

In 2018, Sandeep Ramchandani was appointed as Radix’s global CEO, succeeding Bhavin Turakhia.^[11][12]

In 2019, two of its TLDs, “.online” and “.site” domain names surpassed 1 million domains under management.^[13][14]

Radix launched the business name generator Namify in September 2020.^[15] The app uses artificial intelligence to generate legally available business names and business logos based on the prompt given by the user.^[16][17]

Radix secured its largest non-.com gTLD sale to date after selling the domain “Betting.online” directly to a buyer for $400,000 in 2023.^[18]