Peak Design
| Industry | Consumer goods |
|---|---|
| Founded | 2010 |
| Founder | Peter Dering |
| Headquarters | San Francisco, CA |
Number of locations | 4 |
| Products | Backpacks, Capture camera clip, camera accessories |
| Website | peakdesign |
Peak Design is an American design and manufacturing company that manufactures travel gear, camera accessories, and lifestyle products. It was founded in 2010 by Peter Dering and started with a Kickstarter campaign for its Capture clip device. Peak Design is headquartered in San Francisco, California.
History
Peak Design was founded in 2010 by Peter Dering. Its first product, the Capture Camera Clip, was launched on Kickstarter in 2011, raising over $360,000.[1] Since then, Peak Design has launched multiple products through crowdfunding platforms, including the Everyday Backpack and Travel Tripod.[2][3][4] The company is notable for continued use of Kickstarter (its 14th campaign launched in March 2025) for launching new products, rather than pursuing traditional venture capital funding.[5]
Peak design received its B-Corp certification in 2019.[6]
Products
Peak Design offers a range of products designed for photographers, travelers, and everyday users. Its key product categories include camera accessories, travel bags, tripods, and mobile accessories.[3][7][8]
| KS # | Campaign Name | Launch Date | Backers | Total USD |
|---|---|---|---|---|
| 1 | Capture Camera Clip System | May 2, 2011 | 5,258 | $364,698 |
| 2 | Leash and Cuff | November 22, 2012 | 3,108 | $215,721 |
| 3 | Capture Camera Clip v2 | June 29, 2013 | 8,090 | $819,108 |
| 4 | Slide Camera Sling and Clutch Hand Strap | June 16, 2014 | 9,455 | $861,164 |
| 5 | The Everyday Messenger: A Bag For Cameras & Essential Carry | July 22, 2015 | 17,029 | $4,869,472 |
| 6 | The Everyday Backpack, Tote, and Sling | July 12, 2016 | 26,359 | $6,565,782 |
| 7 | Camera Carry, Reimagined: Capture v3, Slide, and Slide Lite | November 6, 2017 | 12,196 | $1,330,583 |
| 8 | The Travel Line: Versatile Travel Backpack + Packing Tools | July 23, 2018 | 13,752 | $5,206,611 |
| 9 | Travel Tripod | May 21, 2019 | 27,168 | $12,143,435 |
| 10 | Mobile: A phone case that does more, with zero bulk. | October 19, 2020 | 14,169 | $2,000,497 |
| 11 | Micro Clutch: Never drop your mirrorless camera again | May 16, 2023 | 11,310 | $1,492,392 |
| 12 | Motorcycle Phone Mounts with Ripping Fast Qi2 Charging | July 9, 2024 | 1,509 | $273,024 |
| 13 | The Outdoor Line | September 3, 2024 | 10,170 | $3,438,028 |
| 14 | Roller Pro Carry-On Luggage | March 4, 2025 | 24,219 | $13,408,553 |
| 15 | Pro Tripod | June 17, 2025 |
Sustainability
Peak Design emphasizes environmental sustainability in its operations. The company became carbon neutral in 2018.[9] Many of its products are made using recycled materials, and its lifetime warranty policy promotes product longevity.[2][3]
In 2020, Peak Design co-founded the Climate Neutral Certified label, encouraging companies to measure, reduce, and offset carbon emissions. This initiative has grown to include hundreds of companies globally.[10][11]
Recognition
The company has received multiple design awards, including the Red Dot Design Award, iF Design Award, and ISPO Award, for its products.[12][13][14]
Controversies
In 2021 Peak Design accused Amazon for creating a copycat version of their Everyday Sling bag called, "Amazon Basics Everyday Sling".[15][16] Amazon later changed the name of the bag.[17]
After the killing of Brian Thompson, CEO of Peak Design, Peter Dering reported to police that the suspect was carrying a Peak Design backpack.[18] Dering and Peak Design received death threats after this reporting.[19][20] According to Dering, no private customer information was provided to the police.[21]
References
- ^ Mandelbaum, Robb. "How Peak Design Used Crowdfunding To Kickstart Its Business Model". Forbes. Retrieved 2025-03-09.
- ^ a b "Shopify - Peak Design's Crowdfunding Strategies That Raised Over $34 Million".
- ^ a b c Dwoskin, Jon (2020-06-29). "THINK Business Podcast: Jon Dwoskin Interviews Peter Dering, Founder and CEO at Peak Design and Co-Founder of Climate Neutral". The Jon Dwoskin Experience. Retrieved 2024-11-29.
- ^ Greathouse, John. "This Company Just Broke The Record For The Most Money Raised On Kickstarter - Over $32.4M". Forbes. Retrieved 2025-03-10.
- ^ Mandelbaum, Robb. "How Peak Design Used Crowdfunding To Kickstart Its Business Model". Forbes. Retrieved 2025-03-13.
- ^ "PEAK DESIGN - Certified B Corporation - B Lab Global". www.bcorporation.net. Retrieved 2025-03-10.
- ^ Toit, Wouter du (2017-11-23). "Fstoppers Review the Capture Pro Clip From Peak Design". Fstoppers. Retrieved 2025-03-09.
- ^ Crawford, Arlo (2023-09-07). ""This Isn't About Dying. This Is About Living."". Huckberry. Retrieved 2025-03-10.
- ^ "Peak Design | A Climate Neutral Certified Brand". explore.changeclimate.org. Retrieved 2025-03-10.
- ^ Arvesen, Amelia (2019-09-24). "Peak Design and Biolite Create New Climate Neutral Certification". Outside Online. Retrieved 2025-03-09.
- ^ Carter, Clint (2019-10-14). "Can This Carbon Neutral Label Save the Planet?". Men's Journal. Retrieved 2025-03-10.
- ^ PurpleOrangePR (2024-04-16). "Peak Design Wins Red Dot Award for Innovative Product Design". Outdoor Sportswire. Retrieved 2025-03-09.
- ^ "Outdoor Backpack 45L by Peak Design | Product Review - ISPO Award". www.ispo.com. Retrieved 2025-03-09.
- ^ "iF Design - PEAK Messenger bag-backpack". ifdesign.com. Retrieved 2025-03-10.
- ^ Palmer, Annie (2021-03-04). "Amazon accused of copying camera gear maker's top-selling item". CNBC. Retrieved 2025-03-10.
- ^ Schneider, Jaron (2021-03-03). "Peak Design Calls Out Amazon for 'Copycatting' the Everyday Sling Bag". PetaPixel. Retrieved 2025-03-10.
- ^ Campbell, Ian Carlos (2021-03-03). "Peak Design congratulates Amazon for copying its signature sling bag so well". The Verge. Retrieved 2025-03-10.
- ^ Cramer, Maria (2024-12-05). "A Backpack Maker Believes He Identified the Shooting Suspect's Bag". The New York Times. ISSN 0362-4331. Retrieved 2025-03-09.
- ^ Batey, Eve (2024-12-15). "Luigi Mangione Backpack Maker Distances Itself From UnitedHealthcare CEO Homicide Investigation". Vanity Fair. Retrieved 2025-03-09.
- ^ Berkowitz, Ben (2024-12-13). "Maker of Luigi Mangione's backpack says his employees got threats". Axios. Retrieved 2025-03-09.
- ^ Sato, Mia (2024-12-13). "Peak Design denies snitching on Luigi Mangione". The Verge. Retrieved 2025-03-09.