Owala (company)
| Product type | Insulated water bottles |
|---|---|
| Owner | Trove Brands |
| Country | United States |
| Website | owalalife |
Owala is a brand that specializes in insulated stainless-steel water bottles. The Owala brand is a subsidiary of Trove Brands and is known for its patented lid design and unique aesthetics.
Overview
Owala saw a surge in popularity during the COVID-19 pandemic as water bottles became a trendy status symbol.[1] Owala bottles emerged as a competitor to Stanley and Hydro Flask bottles.[2][3] Popular among Gen Z, Owala water bottles gained high demand with some limited edition bottles reselling for hundreds of dollars.[4][5][6] The company has been recognized for its successful marketing campaigns.[7]
History
Owala was founded by parent company Trove Brands, releasing the Owala FreeSip as its first product.[8] Six brands operate under Trove Brands. The company was founded by Kim and Steve Sorenson. Their son, Michael Sorenson, is the current CEO.[9]
Design
Owala bottles are modular, allowing for consumers to mix and match the lid, handles, and other colors. The Owala FreeSip has a patented lid, allowing users to drink from either a wide-mouth opening or the built-in straw.[10][11]
References
- ^ Aranita, Kiki. "A Brief History of Humankind's Lust for Drinking Cups and Collecting". Food & Wine. Archived from the original on 14 February 2025. Retrieved 28 April 2025.
- ^ Dillon, Kit (5 December 2024). "How Owala Became an Official Water Bottle Pick". The New York Times. Archived from the original on 27 January 2025. Retrieved 28 April 2025.
- ^ Reuter, Dominick (3 February 2024). "People are freaking out over Stanley tumblers containing lead — Owala and Hydro Flask are cleverly seizing the moment". Business Insider. Archived from the original on 20 April 2024. Retrieved 28 April 2025.
- ^ Fore, Preston. "Water Bottle Owala is to Gen Z what Stanley Cup is to Millennials: 'emotional support.' Inside the rapidly growing family business' success story". Fortune. Archived from the original on 22 April 2025. Retrieved 28 April 2025.
- ^ Cook, Kim (9 April 2025). "That Water Bottle You're Carrying Says a Lot More than 'hydration'". AP News. Retrieved 28 April 2025.
Owala's FreeSip bottles usually go for about $25-$40, but limited-edition designs can sell in the $400 range.
- ^ Klein, Jessica (24 October 2023). "Owala FreeSip: The 200 Best Inventions of 2023". Time. Archived from the original on 1 April 2025. Retrieved 28 April 2025.
- ^ Howell, Izzy (August 2024). "MARKETING WITH A PULSE: How harnessing the power of customer feedback and community can create unmatched growth". Utah Business. 39 (8): 28–30. ISSN 1091-1707.
- ^ "Marketer of the Year Owala, Trove Brands – BusinessQ Magazine". businessqmag.com. Retrieved 28 April 2025.
- ^ Fore, Preston (22 March 2025). "How a Utah family made Owala water bottles to Gen Z what Stanley Cup is to millennials:'emotional support'". The Salt Lake Tribune.
- ^ "Marketer of the Year Owala, Trove Brands – BusinessQ Magazine". businessqmag.com. Archived from the original on 9 December 2024. Retrieved 28 April 2025.
- ^ Alig, Lily. "Is the Owala water bottle worth the hype? Our kitchen editor is skeptical". Business Insider. Retrieved 30 April 2025.