Nina L. Diaz

Not to be confused with Nina Diaz.
Nina L. Diaz
Alma materFordham University
Occupation(s)Media executive, producer
Years active1995–present
EmployerParamount Global
Television
TitlePresident of Content and Chief Creative Officer, Showtime/MTV Entertainment Studios

Nina L. Diaz is an American media executive and television producer. She is the President of Content and Chief Creative Officer for Showtime/MTV Entertainment Studios. She is best known for creating television shows for the MTV, VH1, and Bravo networks, including MTV Cribs, The Osbournes, Mob Wives, and The Real Housewives of New Jersey.

Early life and education

Diaz grew up in the Washington Heights and Harlem neighborhoods of Manhattan.[1] Her father is journalist David Diaz. [2] She attended college at Fordham University.[1]

Career

Diaz began working in television at New Jersey PBS affiliate WNET as an assistant to producer Steven Weinstock. In 1995, she began working for Viacom on a documentary about people with HIV, and in 1997 joined MTV as a freelancer.[3][4] She later became a full staff member, working as a producer for MTV News and on the network's documentaries. While in this role, she pitched MTV Cribs to network executives as a way to refresh the traditional sit-down interview format. The show premiered in September 2000.[4] Diaz has been credited with the development of The Osbournes and My Super Sweet 16.[5][6]

In 2007, Diaz left MTV to work as an independent producer where she developed several shows for different networks, including VH1's Mob Wives and Bravo's The Real Housewives of New Jersey.[1][5][2] She returned to Viacom (now Paramount Global) in 2014 as Senior Vice President of East Coast Production and Development at VH1.[2] In 2016, she was promoted to Executive Vice President for Unscripted Programming on VH1 and MTV[7] and two years later was elevated President of Programming and Development for MTV, VH1, and the Logo Group. During this time, she developed a variety of shows popular in the 18-34 age demographic, including Martha and Snoop's Potluck Dinner Party, Love & Hip Hop, Floribama Shore, Siesta Key, Black Ink Crew, Hip Hop Squares, Jersey Shore: Family Vacation, Ex on the Beach, The Amber Rose Show, and a reboot of America's Next Top Model.[8][5][2] She was also responsible for renewing Total Request Live, Teen Mom: Young and Pregnant, and The Challenge: Champs vs. Pros.[5]

In 2020, Diaz became President of Content and Chief Creative Officer of MTV Entertainment Studios. In that role, she oversaw both scripted and unscripted programming at MTV, Comedy Central, TV Land, Paramount Network, Smithsonian Channel, VH1, Pop, Logo TV, and CMT.[9] She led development of unscripted shows and adult animation for Paramount+ in 2021 as its chief creative officer for those divisions while retaining her role with MTV Entertainment.[10] In February 2023, Diaz became President of Content and Chief Creative Officer at Showtime/MTV Entertainment Studios following the merger of the two entities.[11] She co-executive produced The Agency in 2024.[12]

Selected filmography

Film
Year Title Role Ref.
2021 The Bitch Who Stole Christmas Executive producer [13]
Miracles Across 125th Street Executive producer [13]
2023 The Eternal Memory Executive producer [14]
Last Song From Kabul (short film) Executive producer [15]
Mourning in Lod Executive producer [16]
2024 Black Box Diaries Executive producer [17]
Death Without Mercy Executive producer [18]
The Honey Trap: A True Story of Love, Lies and The FBI Producer [19]
I Am Ready, Warden (short film) Executive producer [20]
Television
Year Title Role Ref.
2000 MTV Cribs Creator [5]
2002 The Osbournes Creator [5]
2005 My Super Sweet 16 Creator [5]
2009 The Real Housewives of New Jersey Producer [1]
2011 Love & Hip Hop: New York Executive producer [21]
Mob Wives Executive producer [22]
2017 Fear Factor Executive producer [23]
Floribama Shore Executive producer [24]
Scared Famous Executive producer [25]
2018 Jersey Shore: Family Vacation Executive producer [26]
Love & Hip Hop: Miami Executive producer [27]
2019 Cartel Crew Executive producer [28]
2021 Dragging the Classics: The Brady Bunch Executive producer [29]
2024 The Agency Executive producer [30]
2025 MobLand Executive producer [31]

References

  1. ^ a b c d Littleton, Cynthia (November 11, 2020). "Can These Execs Save ViacomCBS' Storied Cable Brands?". Variety. Retrieved May 25, 2022.
  2. ^ a b c d De Los Santos, Melissa (June 30, 2016). "VH1 Has A New Reality Boss, And She's Latina". Vibe. Retrieved May 5, 2022.
  3. ^ Littleton, Cynthia (November 11, 2020). "Can These Execs Save ViacomCBS' Storied Cable Brands?". Variety. Retrieved May 25, 2022.
  4. ^ a b Goldstein, Jessica M. (July 24, 2020). "In 2000, 'Cribs' became a phenomenon. 20 years later, we're all living in an accidental reboot". The Washington Post. Retrieved May 25, 2022.
  5. ^ a b c d e f g Andreeva, Nellie (April 26, 2018). "Nina L. Diaz Promoted To President, Programming & Development For MTV, VH1 & Logo Group". Deadline Hollywood. Retrieved May 5, 2022.
  6. ^ Otterson, Joe (April 26, 2018). "Nina L. Diaz Promoted to President of Programming & Development for MTV, VH1, Logo". Variety. Retrieved May 5, 2022.
  7. ^ Goldberg, Lesley (November 29, 2016). "Nina L. Diaz Promoted to Head Unscripted at MTV, VH1". The Hollywood Reporter. Retrieved May 25, 2022.
  8. ^ Baysinger, Tim (April 26, 2018). "Viacom Promotes Nina Diaz to Programming President at MTV, VH1 and Logo". TheWrap. Retrieved May 5, 2022.
  9. ^ Andreeva, Nellie (January 21, 2020). "Nina L. Diaz & Tanya Giles Elevated In More Executive Promotions & Exits At ViacomCBS' Entertainment & Youth Group". Deadline Hollywood. Retrieved May 25, 2022.
  10. ^ Otterson, Joe (August 12, 2021). "MTV Entertainment Elevates Nina L. Diaz to Head Unscripted, Adult Animation for Paramount Plus; Meghan Hooper White and Justin Rosenblatt to Exit (EXCLUSIVE)". Variety. Retrieved May 25, 2022.
  11. ^ Goldberg, Lesley (February 13, 2023). "MTV Studios Team Given Showtime Oversight". The Hollywood Reporter. Retrieved June 11, 2024.
  12. ^ Porter, Rick (December 4, 2024). "'The Agency' Scores Season 2 Renewal at Showtime". The Hollywood Reporter. Retrieved December 11, 2024.
  13. ^ a b White, Peter (October 29, 2021). "Eva Longoria, Jamie Foxx & Nick Cannon Set Up Holiday Movies At VH1". Deadline Hollywood. Retrieved April 2, 2025.
  14. ^ Carey, Matthew (February 2, 2024). "Oscar-Nominated Love Story 'The Eternal Memory' Returns To Theaters This Weekend; MTV Documentary Films Sets San Francisco Event For Valentine's Day". Deadline Hollywood. Retrieved April 2, 2025.
  15. ^ Carey, Matthew (August 31, 2023). "'Last Song From Kabul' First Look: Kevin Macdonald's Telluride Film Documents Afghan Girls Who Won't Give Up Music Despite Taliban Threat". Deadline Hollywood. Retrieved April 2, 2025.
  16. ^ Carey, Matthew (March 21, 2024). "'Mourning In Lod' Explores Israeli-Palestinian Conflict With Story Of Anger, Grief, Love, Forgiveness; Watch Trailer". Deadline Hollywood. Retrieved April 2, 2025.
  17. ^ Carey, Matthew (December 19, 2024). "Oscar-Shortlisted 'Black Box Diaries' To Make Paramount+ With Showtime Debut In January: Compelling Documentary "Unfolds Like A Thriller"". Deadline Hollywood. Retrieved April 2, 2025.
  18. ^ Carey, Matthew (February 7, 2024). "Waad Al-Kateab Doc About 2023's Turkey-Syria Earthquake Set At MTV Documentary Films; Watch The Trailer". Deadline Hollywood. Retrieved April 2, 2025.
  19. ^ Grobar, Matt (November 20, 2024). "Paramount+ With Showtime Unveils Docu 'The Honey Trap: A True Story Of Love, Lies And The FBI' From Filmmaker Chris Moukarbel – Watch The Trailer". Deadline Hollywood. Retrieved April 2, 2025.
  20. ^ Carey, Matthew (October 21, 2024). "MTV Documentary Films' Oscar-Contending Short 'I Am Ready, Warden' Ready For Paramount+ Premiere". Deadline Hollywood. Retrieved April 2, 2025.
  21. ^ Maglio, Tony (September 27, 2018). "Joe Budden and Cyn Santana to Return to VH1's 'Love & Hip Hop New York'". TheWrap. Archived from the original on August 13, 2024. Retrieved April 2, 2025.
  22. ^ Nakamura, Reid (December 29, 2015). "'Mob Wives: The Last Stand' Trailer Promises Plenty of Drama in Final Season (Exclusive Video)". TheWrap. Archived from the original on March 24, 2023. Retrieved April 2, 2025.
  23. ^ Otterson, Joe (June 1, 2017). "MTV's 'Fear Factor' Reboot Delivers Network's Biggest Series Premiere in Two Years". Variety. Retrieved April 2, 2025.
  24. ^ Petski, Denise (August 26, 2022). "'Floribama Shore' Shelved Indefinitely By MTV". Deadline Hollywood. Retrieved April 2, 2025.
  25. ^ Gajewski, Ryan. "VH1's 'Scared Famous' Premiere Is Monday's No. 2 Show on Social". TheWrap. Archived from the original on April 2, 2025. Retrieved April 2, 2025.
  26. ^ Otterson, Joe (April 6, 2018). "'Jersey Shore Family Vacation' Enjoys Strong Ratings in MTV Debut". Variety. Retrieved April 2, 2025.
  27. ^ Maglio, Tony; Nakamura, Reid (November 19, 2018). "VH1's 'Love & Hip-Hop' Franchise Adds Second Night as 'Miami' Moves to Wednesdays (Exclusive)". TheWrap. Archived from the original on June 22, 2024. Retrieved April 2, 2025.
  28. ^ Nakamura, Reid (December 10, 2018). "VH1 Docuseries 'Cartel Crew' to Follow Descendants of Drug Cartels (Exclusive)". TheWrap. Retrieved April 2, 2025.
  29. ^ del Rosario, Alexandra (June 23, 2021). "Paramount+, MTV Set 'RuPaul's Drag Race' & 'The Brady Bunch' Pride Crossover Event". Deadline Hollywood. Retrieved April 2, 2025.
  30. ^ Seitz, Loree (June 26, 2024). "Jeffrey Wright Joins Michael Fassbender in 'The Agency'". The Wrap. Retrieved April 2, 2025.
  31. ^ Cordero, Rosy (February 26, 2025). "Guy Ritchie's Global Organized Crime Series 'MobLand' Moves To Paramount+; Sets Premiere". Deadline Hollywood. Retrieved April 2, 2025.
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