NiNe. magazine
| Founder | Melinda Laging, Louise Wo |
|---|---|
| Founded | 2005 |
| First issue | June–July 2006 [print] |
| Final issue | May–June 2015 [print] |
| Company | Nine Media LLC; Nine Magazine, Inc. |
| Country | United States |
| Based in | Denver, Colo. |
| Website | ninemagazine |
niNe. magazine is an online publication aimed at teenage girls, a production of Nine Media LLC, founded as a print magazine by Melinda Laging and Louise Wo in 2005. Currently an online-only enterprise, its Nine Magazine, Inc. print form reached a circulation of 20,000 and a subscriber-base throughout 43 states, the District of Columbia, and four Canadian provinces.
Name
The name of the magazine is a reference to the Christian New Testament, specifically Paul's letter to the Galatians (5:22-23), which lists the nine characteristics said to be ways that the Holy Spirit contributes to a quality life:[1] love, joy, peace, patience, kindness, goodness, faithfulness, gentleness and self-control.
History
Nine Magazine, Inc. was formed in Colorado by Melinda Laging and Louise Wo,[2] who began publishing a magazine aimed at teenage girls while attending the University of Colorado-Boulder.[3]
Following graduation, Laging and Wo organized a board of directors and established the framework of the publication. With the economic conditions of the late 2000s,[4] Nine Magazine, Inc. began restructuring to improve upon its initial digital platform.[5]
Originally formed as a print publication, niNe. shifted to online-only content to reduce production costs, beginning in the fall of 2011.
Content philosophy
The editors of the magazine argued that current media outlets aimed at young women focus on entertaining, selling, and engaging their audience "through content that is in the interest of the outlet rather than the audience".[6] They note that by addressing the facts of important issues head-on, the magazine can dedicate its pages to promoting self-esteem, volunteerism, philanthropy, positive journalism and literacy for adolescent girls.[7] The creators of niNe. magazine have been stated as using this direct, unabashed approach to educate its audience and reconstruct the manner in which media communicates to a youth-oriented audience.[3] They note that the philosophy seeks to engage the audience in the discussion of a topic without having conflicting messages in its advertising.[8] niNe. is described as seeking to avoid advertisements that demean women or young girls, instead it seeks out advertisers that reinforce the beauty, intelligence, worth and strength of women.[9]
References
- ^ Cabalo, Lanaly (June 30, 2006). "Shark attack Survivor Discusses Products and Jewelry Lines in New Mag". The Garden Island. Boulder, Colo. Archived from the original on April 11, 2016.
- ^ "A Perfect Nine". YPulse.com. August 15, 2005.
- ^ a b Woodman, Tenley (July 10, 2006). "Turning the Page: New Teen Magazine Focuses on What's Inside". The Boston Herald.
- ^ Zarroli, Jim (January 13, 2010). "As Magazines Hemorrhage Cash, Industry Evolves". All Things Considered (NPR.com).
- ^ "NineMagazine.org [Homepage]". niNeMagazine.org. June 26, 2007. Archived from the original on June 26, 2007. Retrieved May 20, 2023.
- ^ La Rose, Lauren (February 4, 2010). "Webinar on Link Between Media Images, Self-Esteem stresses Education of Youth". The Canadian Press. Archived from the original on July 16, 2011. Retrieved May 20, 2023.
- ^ niNeMagazine.org Staff (June 26, 2007). "niNe. magazine Media Kit". niNeMagazine.org. Archived from the original on June 26, 2007. Retrieved May 20, 2023.
- ^ McDermott, Maggie (July 1, 2006). "A Positive Role Model". Daily Camera. Boulder, Colo.
- ^ Campbell, Susan (June 21, 2006). "Strong Message for Teens". The Hartford Courant. Boulder, Colo. Archived from the original on July 23, 2011.
Further reading
- Televised Interview with Editorial Director, Melinda Laging, The CW2, Denver, CO, October 4, 2006.