Mag (producer)

Mag (also known as MAG, Marco Borrero) is an American music producer and songwriter from Brooklyn. He is recognized for his work with Bad Bunny, particularly on the album Un Verano Sin Ti,[1] and has collaborated with artists such as Rauw Alejandro, Bebe Rexha, Imagine Dragons, Demi Lovato, and Selena Gomez. According to Warner Chappell Music, he is also a protégé of producer Max Martin.[2]

Career

Born in Brooklyn, Marco Borrero, produced 15 of the 23 tracks on Bad Bunny's album Un Verano Sin Ti, including the commercially successful songs "Tití Me Preguntó" and "Me Porto Bonito", which together have surpassed 1.9 billion streams on Spotify as of 2023. The album, released in May 2022 via Rimas Entertainment, was noted for its impact on Latin music's global visibility, with long-time collaborator Tainy highlighting its role in breaking down barriers in the Anglo-dominated market.[3]

In 2020, MAG served as the executive producer of Bad Bunny's album El Último Tour del Mundo, contributing to multiple tracks including "Te Mudaste", "Yo Visto Así", "Haciendo Que Me Amas", "Te Deseo Lo Mejor", "Booker T", "Maldita Pobreza", and "La Droga", as well as "Trellas" and "Antes Que Se Acabe". His work on the album led to his debut at No. 1 on Billboard's Hot 100 Producers chart (dated December 12, 2020). He also topped the Latin Producers chart and ranked No. 2 on the Latin Songwriters chart during the same week. MAG described the project as a turning point, noting that it was the first time an artist had entrusted him with full creative direction as executive producer.[4]

References

  1. ^ Raygoza, Isabela (February 4, 2021). "HOW MAG HELPED BAD BUNNY CRAFT A REVOLUTIONARY NEW SOUND". Rolling Stone. Retrieved May 5, 2025.
  2. ^ "WARNER CHAPPELL MUSIC RENEWS GLOBAL PUBLISHING DEAL WITH GRAMMY-WINNING PRODUCER MAG". Warner Music Group. March 27, 2023. Retrieved May 5, 2025.
  3. ^ Raygoza, Isabela (December 14, 2022). "Billboard's 2022 No. 1 Producer MAG on Bad Bunny's Groundbreaking 'Un Verano Sin Ti'". Billboard. Retrieved May 5, 2025.
  4. ^ Roiz, Jessica (December 18, 2020). "MAG on Co-Producing Bad Bunny's Historic 'El Ultimo Tour del Mundo': 'We Wanted to Push Boundaries'". Billboard. Retrieved May 5, 2025.
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