M-Azing
Wrapper of an M-Azing bar. | |
| Product type | Candy |
|---|---|
| Owner | Mars, Incorporated |
| Country | United States |
| Introduced | December 15, 2004 (first run) 2018 (second run, United States) |
| Discontinued | 2015 (first run) 2021 (second run, United States) |
M&M'S Chocolate Bar (formerly known as M-Azing) is a candy bar manufactured by Mars, Incorporated. It is a milk chocolate candy bar with M&M's Minis inside. It has been available in crunchy and peanut butter flavors, in singles and miniatures varieties.
History
The product was originally introduced in Singles and Funsize formats in 2004. The bar was featured in The Apprentice, Season 2 Episode 13, Sweet and Lowdown, which aired on December 2, 2004. In 2005, a Minis format was launched. In 2006, the company discontinued all but the Crunchy Singles variety of the candy bar, and now has a "Now with better taste" sticker on it. Mars, Incorporated stated that they planned to rebrand the bar in 2008, but this did not happen.[1]
In 2013, M-Azing was relaunched under the name M&M'S Chocolate Bar, which was discontinued in 2015.[2] It was relaunched in late 2018[3] and was sold in the United States until 2021. The M&M'S Chocolate Bar remains available in the United Kingdom and other countries.
Ad campaign
The advertisements for M-Azing bars included people doing amazing things such as a man balancing a washing machine on his teeth.
See also
References
- ^ "Mars to Scale Back M-Azing Brand". Hills Creative Arts Pte Ltd. October 27, 2006. Archived from the original on January 14, 2009.
- ^ "New M&M's Chocoleate Bars". Mars, Incorporated. Archived from the original on 2014-12-21. Retrieved 2015-01-06.
- ^ "M&M's Chocolate Bars Now Sold Nationwide". 7 December 2018.