Lawrence G. Chait
Lawrence G. Chait | |
|---|---|
| Born | June 27, 1917 |
| Died | July 18, 1997 (aged 80) Croydon, New Hampshire, U.S. |
| Occupation | Advertising executive |
| Known for | Pioneering mail order and direct marketing |
| Spouse | Sylvia Levine Chait (died 1996) |
| Children | 3 |
Lawrence G. Chait (June 27, 1917 – July 18, 1997) was an American advertising executive and a pioneer in mail order and direct marketing.[1] He served as the chairman of Lawrence G. Chait & Co., Inc., and was President of the Direct Marketing Club of New York. His political activities landed him on the master list of Nixon's political opponents.
Early life and education
Lawrence G. Chait was born in Scranton, Pennsylvania, on June 27, 1917. He served as a Merchant Marine during World War II.[2]
Personal life
Chait died of a heart attack on July 18, 1997. He married his wife, Sylvia Levine Chait, in 1938.[2] They had two daughters, Martha L. Berlin and Pamela A. Chait, and a son, George Chait.[1]
Publications
- Building Business by Mail, 1977
- Chait, L. (1968). An Executive Looks At—Marketing in the Money Card Society. California Management Review[3]
References
- ^ a b "Lawrence Chait, 80, Pioneer in Mail Order". New York Times. July 28, 1997. Section A, Page 15. Retrieved 2023-05-31.
- ^ a b "Archival Resources in Wisconsin: Descriptive Finding Aids". digicoll.library.wisc.edu. Retrieved 2024-10-01.
- ^ Chait, Lawrence (1968). "An Executive Looks At— Marketing in the Money Card Society". California Management Review. 11 (1): 3–6. doi:10.2307/41164137. ISSN 0008-1256.