Koutoubia (brand)
Koutoubia logo | |
| Company type | Private |
|---|---|
| Industry | Agri-food |
| Founded | 1985 |
| Founder | Mohamed Belghiti Khennoussi |
| Headquarters | Mohammedia, Morocco |
Key people | Tahar Bimezzagh (CEO) |
| Products | Processed meat, Charcuterie |
| Revenue | 3 billion MAD (2011)[1] |
| Website | koutoubia.net |
Koutoubia is a Moroccan company operating in the agri-food sector, primarily known for its production of processed meats and charcuterie. The company was founded in 1985 in Mohammédia by Mohamed Belghiti Khennoussi, a Moroccan entrepreneur previously residing in France, then bought by the entrepreneur Tahar Bimezzagh.[2][3]
Operations and market
As of the early 2000s, Koutoubia was producing over 8 million tonnes of processed meat annually and offered a product range of around 60 items, covering an estimated 70% of the Moroccan processed meat market.[2][4]
International presence
Since 2003, the company has expanded its distribution beyond Morocco, particularly targeting markets in the Middle East.[2]
Marketing and sponsorship
Koutoubia advertises through Moroccan television channels and sponsored several national football clubs, including Raja CA, Wydad AC, KAC Kénitra, and Hassania Agadir.
In the past, Koutoubia was also a partner of FC Barcelona, with its advertising displayed at the Camp Nou. A video from 2016 shows Koutoubia's advertisement present in the stadium during a goal by Cristiano Ronaldo.[5]
See also
External links
References
- ^ Jazouani, Hanane (1 November 2011). "Will Koutoubia appeal to Muslim consumers in France?". Yabiladi (in French). Retrieved 19 May 2021.
- ^ a b c "Koutoubia: The story of an entrepreneurial butcher". La Vie Éco (in French). 20 June 2003. Retrieved 19 May 2021.
- ^ Oulmouddane, Hicham. "Koutoubia: The king of charcuterie". TelQuel (in French). Retrieved 19 May 2021.
- ^ "Agroalimentaire : la machine de guerre Koutoubia". Jeune Afrique (in French). 4 April 2014. Retrieved 1 April 2025.
- ^ Cristiano Ronaldo Goal | Supercup | Barcelona vs. Real Madrid. YouTube. 2017-08-13. Retrieved 2025-04-10.