Kayla Medica

Kayla Medica is an Australian author and product marketer.[1][2][3]

Education

Kayla graduated from UNSW with a Bachelor of Arts (Linguistics and Japanese Studies) and a Master's degree in Applied Linguistics.[4]

Career

She started her marketing career as the Head of Marketing for Startup Muster and then worked at startups Perkbox and Willow.[5][6][7][8][4]

Kayla has contributed to publications in Australia including Startup Daily and Capital Brief.[9][10] She also co-hosted the Startup 360 podcast until May 2025.[11]

Bibliography

  • The Mehdeeka Method: How to build or transform marketing teams into product marketing machines[2]

References

  1. ^ Gupta, Yajush (2024-10-18). "New marketing book aims to be the go-to guide for all product marketing". Dynamic Business. Retrieved 2025-06-22.
  2. ^ a b Medica, Kayla (10 October 2024). The Mehdeeka Method: How to build or transform marketing teams into product marketing machines (1st ed.). ISBN 978-1763705616.
  3. ^ "How to Startup: Marketing & PR". BigMarker.com. Retrieved 2025-06-22.
  4. ^ a b "Kayla Medica". UNSW Sites. Retrieved 2025-06-22.
  5. ^ "Fishburners Elevator Pitch with Kayla Medica from Startup Muster". fishburners.org. 2018-06-11. Retrieved 2025-06-22.
  6. ^ "Kayla Medica". Marketing Trends. 2021-08-05. Retrieved 2025-06-22.
  7. ^ www.techsydney.com.au https://www.techsydney.com.au/u/kayla-medica. Retrieved 2025-06-22. {{cite web}}: Missing or empty |title= (help)
  8. ^ Fauzdar, Ravindra (2024-10-23). "Simplify to Amplify: Kayla Medica's Formula for Marketing Success - EP 180 - DevReady Podcast". AI and App Developer Melbourne - iPhone Android Mobile. Retrieved 2025-06-22.
  9. ^ "Kayla Medica". Startup Daily. Retrieved 2025-06-22.
  10. ^ Medica, Kayla; marketer, Christopher Chow Kayla is a startup; newsletter, the author of the B2B SaaS marketing; Smokeball, Mehdeeka Chris is a senior digital marketer at; startup, a legal AI (2025-03-26). "Rippling vs Deel: inside the global HR tech marketing battle". Capital Brief. Retrieved 2025-06-22. {{cite web}}: |first3= has generic name (help)CS1 maint: numeric names: authors list (link)
  11. ^ Daily, Startup (2025-05-09). "Startup 360: Kayla's exit, what women founders want, taking the first step". Startup Daily. Retrieved 2025-06-22.
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