KPRO (California)

KPRO
Broadcast areaInland Empire
Frequency1570 kHz
BrandingInspirational Radio
Programming
FormatChristian radio
Ownership
OwnerImpact Radio, Inc.
History
First air date
June 22, 1957 (1957-06-22) (as KACE)
Last air date
August 3, 2018 (2018-08-03)
Former call signs
  • KACE (1957–1976)
  • KHNY (1976–1978)
  • KMAY (1978–1986)
Technical information
Facility ID50281
ClassB
Power5,000 watts day
194 watts night
Transmitter coordinates
33°55′54.1″N 117°23′50.2″W / 33.931694°N 117.397278°W / 33.931694; -117.397278

KPRO (1570 AM) was a radio station in Riverside, California, United States. The station operated from 1957 to 2018, and was last a Christian radio station owned by Impact Radio, Inc.

History

The station went on the air June 22, 1957.[1] Ray and Helen Lapica, with Ollie Sherban, owned KACE, which changed its name to KHNY in 1976 and KMAY in 1978. They were followed as owners by Ronnie Olenick and Larry Lapica.[2]

In 1986, Olenick and Lapica (under the name Riverside County Broadcasting) took over the KPRO call sign, which had been abandoned by 1440 AM, and moved it the former KMAY.[2][3][4][5][6]

After 1986, KPRO specialized in religious programming.[2] In 1990 it was said that KPRO was "Established in 1941"[a] and billed itself as "inspirational radio", with live gospel on Sundays.[7] Jeff Duran, hosted the Local Rock Scene in 1997. Still in high school, Duran interviewed and played up coming bands like Blink 182, No Doubt, Papa Roach and AFI who would eventually go on to become multi platinum artists.[8]

In later years, KPRO was owned by Impact Radio, Inc., and featured programming from Westwood One;[5] it was still owned by Olenick and Lapica. The station went off the air on August 3, 2018. It was said to be "a victim of declining AM radio listenership and vastly increasing value of property in Southern California". The property was sold to a land developer.[2] The Federal Communications Commission cancelled KPRO's license on November 5, 2019, due to it having been silent for more than twelve months.

Notes

  1. ^ The previous KPRO on 1440 went on the air November 15, 1941.[1]

References

  1. ^ a b Broadcasting & Cable Yearbook 2010. 2010. p. D-101.
  2. ^ a b c d Richard Wagoner, "Radio: Riverside's KPRO Goes Off the Air After 61 Years, Station Sold to Build Homes," The Press-Enterprise, Riverside, August 7, 2018
  3. ^ Jackie Richard, "The Cowboy of the Air Is Too Busy Working to Ride Off Into the Sunset," The Sun, November 23, 1986, image 37
  4. ^ Dan Hawkins, "New KPRO Will Broadcast Angels," The Sun, March 6, 1987, image 43
  5. ^ a b "KPRO Facility Record". United States Federal Communications Commission, audio division.
  6. ^ "KPRO Call Sign History". United States Federal Communications Commission, audio division.
  7. ^ Shannon Akimi Butler, "Stations Are Tuning Up So Listeners Will Tune In," The Sun, August 5, 1990, image 51
  8. ^ "Mohr Stories 495: Jeff Duran". libsyn.com.