Joshua Rosenthal

Joshua Rosenthal
Born
Toronto, Ontario, Canada
TitleFounder and Director of Institute for Integrative Nutrition

Joshua Rosenthal is the founder and director of the Institute for Integrative Nutrition, a holistic nutrition school based in New York City.

Education

Rosenthal was born in Toronto, Canada, and developed an early interest in nutrition and well-being. He earned a Master of Science degree in Education, with a specialization in Counseling, from Duquesne University. His educational background contributed to his later work in health coaching and curriculum development.[1][2][3][4]

Rosenthal's approach to health was shaped by his studies in macrobiotics at the Kushi Institute under Michio Kushi, as well as his travels to India.[5] These experiences introduced him to ideas related to whole foods nutrition, Ayurveda, yoga, and meditation, which contributed to his understanding of the mind-body connection.

Integrative Nutrition

In 1992, Rosenthal founded the Institute for Integrative Nutrition (IIN),[6] a program that offers a health coach training program. It began as a cooking class in a rented kitchen in NYC[3] and has grown into the world's largest nutrition school. The school has more than 100,000 students in 123 countries and growing[3][7] and students learn topics that range from holistic nutrition and coaching to business and marketing[8]

Rosenthal is currently the director and primary instructor for the Institute for Integrative Nutrition,[8] teaching alongside other nutrition and wellness experts, including Andrew Weil, Deepak Chopra and Barry Sears, among others.[9] Rosenthal has more than 30 years of experience in curriculum development, personal coaching, and nutritional counseling.[10] He speaks every year at IIN's annual conference at Lincoln Center in New York City.[6]

Rosenthal coined the term primary food, which refers to anything that provides nourishment to a person's body. This includes relationships, career, physical activity, and spirituality. Secondary food is the food people eat.[11] He also developed the term bio-individuality, which means a diet that works well for one person will not always benefit another.[12] These theories, along with Rosenthal's concept creation of a health coach,[13][14] are the result of his time studying macrobiotic diet at the Kushi Institute and exploring health education.[15]

In 2006, Rosenthal lobbied the city of New York to be the first major U.S. city to ban trans fats.[16]

In 2016, he worked closely with elected officials in Washington D.C. to declare a National Health Coach Week in January to generate awareness for health and wellness.[17]

The Institute for Integrative Nutrition has received extensive criticism from Quackwatch on a variety of issues.[4]

Publications

Rosenthal authored books that include, Integrative Nutrition: Feed Your Hunger for Health and Happiness,”[10] Integrative Nutrition: The Future of Nutrition,[18] The Integrative Nutrition Cookbook: Simple recipes for health and happiness,[19] and The Power of Primary Food: Nourishment Beyond The Plate.[20]

References

  1. ^ Ladenheim, Andrew (2023-10-09). "Viewpoint: Behind the curtain at the 'Institute for Integrative Nutrition' — Health guidance or quack advice?". Genetic Literacy Project. Retrieved 2025-03-26.
  2. ^ "83 Notable Alumni of Duquesne University [Sorted List]". EduRank.org - Discover university rankings by location. 2021-08-11. Retrieved 2025-03-26.
  3. ^ a b c "About Us". Retrieved 28 January 2017.
  4. ^ a b Barrett, Steven (7 July 2013). "A Skeptical Look at the Institute for Integrative Nutrition". Quackwatch.or. Retrieved 26 October 2022.
  5. ^ Team, The Chalkboard Editorial (2012-02-15). "An Interview with The Institute for Integrative Nutrition's Joshua Rosenthal". The Chalkboard. Retrieved 2025-03-27.
  6. ^ a b "Author Biography-Joshua Rosenthal". Retrieved 28 January 2017.
  7. ^ "Integrative Nutrition Announces Congressional Recognition of National Health and Wellness Coach Week" (Press release). Retrieved 28 January 2017.
  8. ^ a b "Joshua Rosenthal". Retrieved 28 January 2017.
  9. ^ "Joshua Rosenthal". HuffPost. Retrieved 28 January 2017.
  10. ^ a b "Launch Your Dream Book Course". Retrieved 28 January 2017.
  11. ^ "Integrative Nutrition Daily Journal". Retrieved 28 January 2017.
  12. ^ "Bio-individuality: The new and simpler health philosophy". news. Retrieved 28 January 2017.
  13. ^ "What's a Health Coach?". Retrieved 28 January 2017.
  14. ^ "THE COMING OF THE HEALTH COACH REVOLUTION". Retrieved 28 January 2017.
  15. ^ "JOSHUA ROSENTHAL: NUTRITION EDUCATION REVOLUTIONARY". 15 February 2012. Retrieved 28 January 2017.
  16. ^ "Advocacy Group to Rally in Support of Trans Fat Ban in New York City Restaurants on October 30". Retrieved 28 January 2017.
  17. ^ "The quiet revolution of health and wellness coaches". Retrieved 28 January 2017.
  18. ^ Rosenthal, Joshua (2006). Integrative Nutrition: The Future of Nutrition. Institute for Integrative Nutrition. ISBN 0977302504.
  19. ^ "The Integrative Nutrition Cookbook: Simple recipes for health and happiness". Amazon. Retrieved 28 January 2017.
  20. ^ "The Power of Primary Food: Nourishment Beyond The Plate". Amazon. Retrieved 28 January 2017.
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