ID Fresh Food
| Industry | Food |
|---|---|
| Founded | 2005 |
| Headquarters | Bengaluru, Karnataka, India |
Key people | PC Musthafa CEO |
| Products | Ready to Cook Package Foods |
| Website | www |
ID Fresh foods is a food products company based in Bangalore, India. The company manufactures a range of fresh foods including Idly/Dosa Batter, Parotas, chapatis, curd, and paneer.
ID Fresh Food, a private limited company, was founded in 2005 by P.C Mustafa and his four cousins - Shamsudeen TK, Abdul Nazer, Jafar TK and Noushad TD.
History
The company was established with the capital of ₹50,000 by Mustafa.[1] Mustafa holds 50 percent share in the company, and his four cousins hold the rest. The company has supplied ten packets of one-kilogram batter to 20 stores in Bengaluru under the brand name ‘ID’(Idly, Dosa) – operating from a 550 square feet space with two grinders, a mixer, and a sealing machine.[2]
The company made a profit from day one. Soon, Mustafa invested ₹6 lakh more to add more machines. At the same time, They also moved to a bigger space of 800 sq ft.
As the demand for their product increased, Mustafa invested another ₹40 lakh in 2008 and bought a 2,500 square feet shed in the Hoskote Industrial Area at Bangalore. In 2009, he sold his property in Kerala that he had purchased while working in Dubai and pumped in an additional ₹30 lakh into the business.
In two years, the company was making 2000 Kg of batter daily. And also, the number of stores partnered with them was increased to 300.[3]
In 2014, ID Fresh foods raised ₹35 crore in the first round of funding from Helion Venture Partners. In 2016, ID Fresh foods manufacture around 50,000 kg of batter daily from their units across the country and one in Dubai, which converts into a million idlis.
iD Fresh Food – AI and Technology iD Fresh Food has emerged as one of India’s pioneering AI-first FMCG companies. The company has consistently integrated technology into its core operations, transitioning from basic ERP systems to developing a full-scale AI ecosystem that spans manufacturing, logistics, and customer service.
Growth and Profitability iD Fresh Foods recorded a turnover of ₹100 crore in the financial year 2015–16. This increased to ₹182 crore in 2017–18, with projections to close the following fiscal year (2018–19) at ₹286 crore. The company aimed to achieve a turnover of ₹350–400 crore in 2019–20, and targeted ₹500 crore by the end of the 2021 fiscal year, according to founder and CEO P.C. Mustafa.[4]
Artificial Intelligence Integration The company employs artificial intelligence across several business functions to improve efficiency, reduce errors, and enhance customer satisfaction:
Quality Control: AI-powered computer vision systems scan products like parotas for shape, texture, and browning to ensure consistent quality.
Demand Forecasting: AI algorithms are used to predict hyperlocal demand by region and distribution route, reducing wastage and optimizing production.
Sales Force Automation: iD Fresh developed its own custom SFA tool tailored to the company’s operational needs.
Document Processing: The company uses computer vision and tools such as Vertex AI to digitize and extract data from purchase orders and goods receipt notes.
Customer Communication: Natural language processing (NLP) is utilized to automatically classify and route emails from customers and partners.
Logistics and Route Planning: AI models, including Markov chains, help determine optimal outlet visit sequences, improving delivery efficiency.
The company’s technological initiatives are led by CTO Sujeeth Raveendran, with founder P.C. Mustafa advocating for innovation-driven growth. iD Fresh Food positions AI not as a support tool, but as a central component of its business model.
Business
ID Fresh Foods is making the range of products like Idli/Dosa Batter, Ragi Idli/Dosa Batter, Rice Rava Idli/Batter, Vada Batter, Malabar Parota, Whole Wheat & Oats Dosa, Natural Paneer & Curd.
- Idli/Dosa Batter: ID Fresh Foods is one of the major leaders of ready to cook package foods in 2018 with a primarily South Indian taste. By 2018, 46% of the ID Fresh food's business came from the idli/dosa batter.
- Malabar Parotas: By 2018, 2% of the ID Fresh food's business came from the parota's.
- Chapati: By 2018, 14% of the ID Fresh food's business came from the chapati's.
Awards
The Founder of the ID Fresh Foods, P.C. Mustafa, is listed by Forbes India as "Tycoons of Tomorrow".[5]
He was also the youngest recipient of the Distinguished Alumni Awards in the history of IIM Bangalore.[6]
References
- ^ Pal, Ankit (2 July 2021). "Inspirational Story of id fresh owner PC Mustafa". Newstrend (in Hindi). newstrend.news. Retrieved 2 July 2021.
- ^ "ID Fresh Foods frames contract as per Islamic Shariah Law". The Hindu BusinessLine. 2 November 2014.
- ^ "A Million Idlis a Day". Businesstoday. 21 June 2015.
- ^ "ID Fresh Food's Vada maker looks to be a game changer". The Times of India. 6 July 2018.
- ^ "PC Musthafa: Leader of the pack". Forbesindia.
- ^ "Kerala Entrepreneur Who Launched Ready-Made Idli-Dosa Batter Is IIM-B Youngest Award Winner". IndiaTimes. 30 October 2018.