Hiro (TV channel)

Hiro
"The Next Level"
CountryItaly
Programming
Language(s)Italian
Picture format4:3
Ownership
OwnerMediaset
History
LaunchedDecember 8, 2008 (2008-12-08)
ClosedAugust 1, 2011
Availability
Terrestrial
Mediaset PremiumLCN n/a

Hiro was an Italian television channel, owned by television network Mediaset. Aimed to a children and teens viewership, was launched in 2008 as part of Mediaset Premium pay television network. The channel was devoted to broadcasting anime programming. The last announcer of the channel was Italian voice actor Claudio Moneta. The channel's target audience was mostly kids 8-14, but also "children of yesteryear", as the channel mainly aired older anime titles.[1] It also aired some European titles as well.[2]

Since August 1, 2011 to March 31, 2013 the channel was transmitted only on line by Premium Net TV, with the service on demand. Hiro was later shut down.

History

Hiro started broadcasting on December 8, 2008 on Mediaset Premium's new Mediaset Fantasy package,[3] at 7am with King Arthur on the Mediaset 1 multiplex.[4]

On October 5, 2009, the channel started broadcasting a 24-hour schedule. The new schedule launched with Hamtaro, later in the month, it was followed by the British series The Legends of Treasure Island (after its suspension from Italia 1) and Beyblade V-Force.[2]

The channel routinely suspended its operations in order to give airtime and bandwidth for Mediaset Premium's football broadcasts.[5][6]

On August 1, 2011, after airing Mermaid Melody Pichi Pichi Pitch, from 7am, the channel entered standby mode with the Mediaset Premium logo until 12pm, before definitively shutting down its operations on digital terrestrial and on cable. On the same day, Hiro became an on-demand channel on the Premium Play platform[7] under the new name Premium Hiro.

Programming

References

  1. ^ TV DIG – Dall’8 dicembre Mediaset lancia il pacchetto per ragazzi Premium Fantasy, con il nuovo canale Hiro
  2. ^ a b Francesco Rienzo (5 October 2009). "NOVITA' D'OTTOBRE SUL DTT PER RAGAZZI: TANTI NUOVI CARTOON SU HIRO, UN 'AMICI' PER BAMBINI SU RAI GULP, 'STRARAOKE' SU CARTOON NETWORK CON ANDREA DIANETTI (EX AMICI)". DavideMaggio.it. Retrieved 14 November 2018.
  3. ^ Giorgio Scorsone (8 December 2008). "Mediaset Premium Fantasy: i canali, la programmazione e le nuove offerte comm". Digital-News. Retrieved 14 November 2018.
  4. ^ Giorgio Scorsone (18 November 2008). "Cartoon Network, Playhouse Disney, Hiro: ecco il nuovo Mediaset Premium Fantasy". Digital-News. Retrieved 14 November 2018.
  5. ^ Davide Maggio (9 November 2009). "DM LIVE24: 9 NOVEMBRE 2009". DavideMaggio.it. Retrieved 14 November 2018.
  6. ^ Daniele Pasquini (11 April 2011). "MEDIASET PREMIUM: PUBBLICITA' ANCHE ALL'INTERNO DEI PROGRAMMI, HIRO OSCURATO PURE DURANTE LA SERIE B." DavideMaggio.it. Retrieved 14 November 2018.
  7. ^ Giorgio Scorsone (14 June 2011). "Mediaset Premium, Hiro si trasforma: dal 1º Agosto sarà un canale della Net TV". Digital-News. Retrieved 14 November 2018.
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