Globo (media company)

This article is about the Brazilian media and communications company that is a subsidiary of Grupo Globo. For the television network informally still known as Globo, see TV Globo.

Globo Comunicação e Participações S.A.
Globo
Company typeSubsidiary
IndustryMass media
Predecessor
Founded1 January 2020 (2020-01-01)
Headquarters
Rio de Janeiro
,
Brazil
Area served
Worldwide
Key people
Paulo Roberto Marinho (President and CEO)[1]
Products
Revenue R$16.4 billion (2024[2])
R$1.55 billion (2024[2])
R$1.99 billion (2024[2])
Total assets R$30.9 billion (2024[3])
OwnerGrupo Globo
Websitesomos.globo.com

Globo is a Brazilian media and communications company that is part of Grupo Globo. It was founded on 1 January 2020, through the merger of the operations of Rede Globo, Globoplay, Globosat, Globo.com, Som Livre, and DGCorp, which previously operated as independent companies.[4][5][6]

The company consists of TV Globo, its flagship free-to-air television network, pay-television channels such as GloboNews, Multishow, GNT, Bis, Gloob, Canal Off, Megapix, SporTV, premium television network Telecine, international channels such as TV Globo Internacional, broadcasting outside of Brazil alongside Globo and Globo Now in Portugal and Globo On in Africa, streaming service Globoplay and websites such as Globo.com.

History

Uma Só Globo (2018–2021)

On 24 September 2018, Grupo Globo announced the launch of the "Uma Só Globo" (English: "One Globo") project, which aimed to integrate the operations of its media subsidiaries such as Rede Globo, Globoplay, Globosat, Globo.com, Som Livre, and DGCorp into a single company within three years. This unified entity would operate under the corporate name Globo Comunicações e Participações S.A. and the brand name Globo. Sister companies such as Editora Globo, Infoglobo (which would later merge its operations with Editora Globo), Sistema Globo de Rádio, and Fundação Roberto Marinho were not included in the project and continued operating independently. The restructuring process was carried out with consulting firm Accenture.[7]

Through this initiative, Globo sought to reduce fixed costs in line with its net income, increase operational agility, and better prepare to face competition from emerging global media platforms, which were increasingly concentrated.[8] This restructuring led to controversy, particularly due to mass layoffs across the former companies. In the case of Rede Globo, the dismissal of a significant portion of its long-standing on-screen talent drew public attention. The company transitioned to project-based contracts — a model that had been under consideration for more than 30 years.

The merger also had cultural and managerial implications. According to a survey by the website NaTelinha, while the former Globosat was seen as youthful, innovative, and modern, Rede Globo had a more bureaucratic image. This perception had been evident since 2013, when the broadcast network consulted viewers and found that younger audiences viewed it as "a wealthy, elegant, and austere lady, lacking novelty and with a rigid programming structure."[9] This prompted the company to implement gradual changes in its communication style and visual identity.

On 4 January 2021, Globo officially unveiled its new brand, marking the unification of its broadcast television, pay TV, streaming, and digital platforms. The visual identity was developed by a multidisciplinary team and was shaped by public feedback.

Mediatech company

One of the main points of the restructuring is that it would become a mediatech company, envisioning a future more focused on digital and technological spheres. CEO of Grupo Globo Jorge Nóbrega argued: "Our linear channels speak to more than 100 million people every day in Brazil, which demonstrates the enormous relevance of television as a contemporary reality, but the concept of what television is is expanding rapidly."[10]

On 7 April 2021, a 7-year agreement with Google Cloud was announced. The partnership includes the migration of 100% of the data from its own data centers to the cloud owned by Google, as well as its content, products and services of the new company; and opens up possibilities for the use of artificial intelligence and machine learning, including in the development of solutions and in Globo's innovation process.[11]

Sale of Som Livre

As part of the new company's restructuring, on 18 November 2020, CEO of Grupo Globo Jorge Nóbrega announced that he intended to sell the record label Som Livre. On the same day, the brand was placed in a valuation process, to make it available to the market.[12] Global distributor Believe was one of those interested in the acquisition, however, on 1 April 2021, it was announced that the record label was acquired by Sony Music, in a deal of transaction worth an estimated US$255 million.[13] At the time of the deal, Nobrega said that "We wanted to make sure that this deal would preserve everything that Som Livre represents for the Brazilian people."[14] The acquisition was approved by Brazilian competition regulator Administrative Council for Economic Defense (CADE) on 23 February 2022,[15] and was completed on 4 March 2022.[16]

Acquisition of Eletromidia

In 2023, Globo announces its decision to enter out-of-home (outdoor) advertising industry with the acquisition of Eletromidia, beginning with the acquisition of 8.57% stake of the company from Alexandre Guerrero Martins.[17] In November 2024, Globo becoming a controlling shareholder of Eletromidia with the acquisition of 47.09% stake of the company.[18]

Brands and divisions

Free-to-air television

Pay television

Pay-per-view

Joint ventures

Film and television production

Internet

Former assets

Free and open source software

Globo is also recognized for its work in the technology field, developing and maintaining various open source and free software projects that are used both internally and by developer communities around the world. Some of its main projects include:

Thumbor[20] – a smart image resizing service widely used for web image optimization. Thumbor allows real-time cropping, resizing, and filtering of images based on the URL.

Tsuru[21] – an open source Platform as a Service (PaaS) that simplifies the deployment, scalability, and management of applications in cloud environments. Designed with developers in mind, Tsuru abstracts infrastructure and accelerates the software delivery cycle, using Kubernetes as a container orchestrator for scalable and automated application management.

Clappr[22] – an extensible media player built with JavaScript, used for audio and video streaming across multiple platforms. Clappr is known for its flexibility and ease of integration into web projects.

References

  1. ^ "Message from the Management Paulo Marinho, 2022". Globo. 26 April 2023. Retrieved 24 June 2025.
  2. ^ a b c "Globo avança em negócios e lucra R$ 1,99 bilhão". Valor Econômico (in Brazilian Portuguese). 2 April 2025. Retrieved 24 June 2025.
  3. ^ "Patrimônio dos donos da Globo cresceu impressionantemente em um ano; veja fortuna marca". BNews (in Brazilian Portuguese). 30 April 2025. Retrieved 24 June 2025.
  4. ^ "Globo começa 2021 com nova marca". G1 (in Brazilian Portuguese). 4 January 2021.
  5. ^ Sacchitiello, Bárbara (8 November 2019). "Globo unifica marcas em uma mesma estrutura a partir de janeiro". Meio e Mensagem - Marketing, Mídia e Comunicação (in Brazilian Portuguese).
  6. ^ "Grupo Globo terá nova estrutura a partir de janeiro de 2020". Valor Econômico (in Brazilian Portuguese). 8 November 2019.
  7. ^ "Reformulada, Globo avança na direção de se tornar 'media tech'". Valor Econômico (in Brazilian Portuguese). 8 November 2019.
  8. ^ "O que está por trás da megafusão da Globo?". NaTelinha (in Brazilian Portuguese).
  9. ^ "Jovens veem Globo como senhora rica e austera". Outro Canal (in Brazilian Portuguese). 20 September 2013.
  10. ^ "Globo acelera projeto para ser mediatech". Tela Viva (in Brazilian Portuguese). 20 September 2020. Archived from the original on 10 April 2021. Retrieved 24 June 2025.
  11. ^ "Globo anuncia parceria estratégica de co-inovação e migração para nuvem com Google Cloud". TV Globo (in Brazilian Portuguese). 7 April 2021. Retrieved 24 June 2025.
  12. ^ "Globo anuncia venda da gravadora Som Livre". Metrópoles (in Brazilian Portuguese). 19 November 2020. Retrieved 17 January 2021.
  13. ^ Paine, Andre (1 April 2021). "Sony Music to acquire Brazilian independent Som Livre for $255 million". Music Week. Retrieved 24 June 2025.
  14. ^ "Sony Music Entertainment to Acquire Brazilian Independent Music Company Som Livre". Sony Music Entertainment. 1 April 2021. Retrieved 24 June 2025.
  15. ^ "Brazilian Regulator Clears Sony Music's $255M Som Livre Acquisition". Billboard. 23 February 2022. Retrieved 24 February 2022.
  16. ^ "Sony Music Entertainment Completes Its Acquisition of Som Livre". Sony Music Entertainment. 4 March 2022. Retrieved 5 March 2022.
  17. ^ "Three firms act on the acquisition of stake in Eletromídia by Globo". The Latin American Lawyer. 24 March 2023. Retrieved 25 March 2023.
  18. ^ "Globo adquire controle societário da Eletromidia, de publicidade em mobiliário urbano" (in Brazilian Portuguese). O Globo. 5 November 2024. Retrieved 24 June 2025.
  19. ^ Globo Comunicação e Participações SA. "Globo.com" (in Portuguese). Retrieved 13 May 2018.
  20. ^ "thumbor/thumbor". Thumbor (by @globocom). 23 June 2025.
  21. ^ "tsuru/tsuru". tsuru. 22 June 2025.
  22. ^ "clappr/clappr". Clappr. 23 June 2025.
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