Glambot

The Glambot is a high-speed camera system directed by Cole Walliser, known for its use in capturing dynamic, slow-motion videos of celebrities on the red carpet at various high-profile award ceremonies such as The Academy Awards, The Grammys, Golden Globes, The Emmys, and the People's Choice Awards.[1]

Development

Gary Snegaroff developed the Glambot as a tool to enhance red carpet-coverage for E! and NBC live events & specials. For the first year, the director of the Glambot was music video producer Joseph Kahn, who was then replaced by Cole Walliser.

Use in filmmaking

The Glambot is primarily used at events to capture slow-motion footage of celebrities, emphasizing their outfits, makeup, and overall look. Walliser's creative direction has resulted in widely-shared Glambot moments featuring celebrities like Lady Gaga, whom he cites as one of his favorite subjects due to her fashion choices and dynamic presence.

Technical aspects

Technically, the Glambot combines high-speed camera technology with robotic control to execute precise, smooth movements that capture detailed slow-motion footage. The system requires a significant amount of light to shoot at a shallow depth of field, typically around f/2.8, with focus adjustments made through keyframes controlled by the robotic system. Walliser has said "We shoot 1,000 frames in that one second. When we play it back at like 24/30 [frames per second]."[2]

Expansion and influence

The Glambot quickly became a sought-after feature at entertainment industry events.[2] The Glambot 's success has inspired similar high-speed, robotic camera experiences across the party and entertainment industry. Glambot TM is known for holding the registered trademark for a similar robot.

References

  1. ^ "GLAMBOTS". Cole Walliser. Retrieved 2024-02-07.
  2. ^ a b Jaeger, Griffin (March 12, 2023). "Strike the pose! Canada's Cole Walliser shares his secrets behind GlamBot videos of celebrities". CBC.