Food Delivery (film)

Food Delivery: Fresh from the West Philippine Sea is a 2025 Philippine documentary film. Directed by Baby Ruth Villarama under Voyage Studios, the film covers the plight of Filipino fishermen, navy, and coast guard personnel in the contested South China Sea, despite China's obstruction of their activities.

Originally set to be released in March 2025 as part of Puregold's CinePanalo Film Festival in Quezon City, the film was withdrawn from the event. Its subject matter was seen as the reason for its withdrawal from Puregold's film festival. It was later released on June 30, 2025, in Auckland as part of the DocEdge Festival in New Zealand. The film was subject to overseas censorship attempts by the government of the People's Republic of China.

Food Delivery was directed by Baby Ruth Villarama under Voyage Studios. Chuck Gutierrez was the director.^[1] As a former CinePanalo Film Festival entry, its production was funded by Puregold, a supermarket chain brand owned by the Chinese-Filipino Co family.^[2]

Gutierrez asked Villarama to make a pitch for a film for a CinePanalo entry. Puregold's sponsorship gave Villarama an idea to center her film concept on "food", leading her to research on the plight of Filipino fishermen in the South China Sea, which is subject to a territorial dispute claimed in whole by China. Villarama also tackled the difficulties of the Armed Forces of the Philippines' efforts to deliver supplies to Filipino soldiers stationed in the contested islands.^[1]

The film had West Philippine Sea in its name, which refers to the eastern portion of the South China Sea that the Philippines claims sovereignty over. Villarama is motivated by supporting the Philippines' claim in the area and countering China's own sovereignty claims and tactics to dissuade Filipino fishers from the sea.^[1][3] Villarama insists despite the political nature of the film, Food Delivery is about "empathy" meant to connect its audience to the plight of its subjects.^[4][5][6]

Principal photography took place from October to December 2024, with the production crew joining Filipino fisherfolk doing their work in the South China Sea. The filming was non-continuous, consisting of several trips ranging from five days to two weeks. They also filmed with Filipino troops stationed near the sea in January 2025.^[1]

The film covers both the plight of the Filipino fisherfolks and the Philippine Coast Guard and Navy's resupply efforts despite China's opposition to their presence.^[7]

One of the resource persons for the documentary was Subic-based fisherman Arnel Satam, who operates a small motorized wooden boat. He recounts being driven away by the China Coast Guard from his usual fishing waters in 2023 as well as the simbada fishing tradition within his community.^[1]

Food Delivery was announced as one of the eight official entries of the 2nd CinePanalo Film Festival by Puregold in September 2024.^[8] It would have been the first documentary to feature in the film festival to run from March 14 to 25, 2025 at the Gateway Mall in Quezon City.^[9] The film's CinePanalo release were to have English subtitles for the foreign jurors invited and the Movie and Television Review and Classification Board has given the film a PG rating.^[10]

However, on March 12, 2025, Food Delivery director Villarama and Festival director Chris Cahilig issued a joint statement about the film being withdrawn from the event.^[10] The statement claims it is a joint decision from the organizers and film creators but admitted to unnamed "external factors" influencing the move.^[11]

Villarama in a report admitted the withdrawal felt like censorship caused by "political and economic pressures".^[10] She later disclosed that the film was withdrawn at the request of Puregold's board of directors.^[12]

The Directors' Guild of the Philippines expressed disappointment over the censorship by the film festival's organizers to "seemingly to avoid disfavor from powerful foreign interests."^[13][14]

Puregold has 60 percent stake on the release of Food Delivery causing uncertainty if the film will be released at all.^[12] However the March 12 joint statement promised alternate screenings at a yet to be announced date.^[11] The filmmakers reportedly gained full rights over Food Delivery but no Philippine-based cinemas agreed to screen the film.^[15] The film creators were working for the film to be released in an international film festival outside the Philippines.^[6]

The organizers of the DocEdge Festival in New Zealand sent an invite despite submission of entries already being closed. Food Delivery is among the 33 documentaries selected from 1,500 film entries.^[16] The film eventually had its premiere on June 30, 2025, at The Capitol Cinema in Auckland.^[17][18] The film was promoted by DocEdge as a "banned film that must be seen".^[19] In Rolling Stone Magazine the director said: "We hope this world premiere marks the beginning of a new chapter, one where the film can finally do what it was meant to do: open hearts, spark honest dialogue, and help us imagine a path toward peace in the West Philippine Sea".^[20]

DocEdge refused to heed to a July 4 request of the Chinese consulate in Auckland to cancel future screenings of Food Delivery. The consulate labeled Food Delivery as "rife with disinformation and false propaganda" and alleges the film "peddles groundless accusations against China".^[21][22][23] The New Zealand Ministry of Foreign Affairs and Trade released a statement that while it does not take side to individual claims in the South China Sea dispute, that it fully supports freedom of expression.^[21]

• Chinese censorship abroad