Estelle Ellis
Estelle Ruth Ellis (12 November 1919 – 1 July 2012) was an American business consultant known for her work with Condé Nast, Carter Hawley Hale, Phillips-Van Heusen, Dow Chemical, and Kimberly-Clark Corporation.[1][2]
Career
Ellis began her career at Popular Science magazine.[1][3] In 1943, she joined Seventeen as sales director under founding editor Helen Valentine, becoming the magazine’s first marketing director.[1][4] Her work established teenage girls as a distinct consumer demographic.[1][5]
In the 1970s, Ellis consulted for Brides magazine.[6]
Personal life
Ellis was married to Samuel I. Rubenstein for 50 years until his death. They had two children: Ellis Marc Rubenstein (President of the New York Academy of Sciences) and Nora Jane Rubenstein (ethnographer and writer).[1]
References
- ^ a b c d e "Estelle Ellis Collection". Smithsonian Online Virtual Archives. Retrieved 1 April 2025.
- ^ Martin, Douglas (15 July 2012). "Estelle Ellis Rubinstein, a Pioneer at Seventeen, Dies at 92". The New York Times.
- ^ Guadagnolo, Dan (2020). "The Miracle of You: Women's Sex Education and the Marketing of Kotex". Modern American History. 3 (2–3): 133–151. doi:10.1017/mah.2020.13.
- ^ Massoni, Kelley (2006). "Teena Goes to Market: Seventeen Magazine and the Early Construction of the Teen Girl (As) Consumer". Journal of American Culture. 29 (1): 31–42. doi:10.1111/j.1542-734X.2006.00273.x.
- ^ Anderson, Jill (2021). "A Friend, A Nimble Mind, and a Book: Girls' Literary Criticism in Seventeen Magazine, 1958–1969". Journal of American Studies. 55 (4): 815–840. doi:10.1017/S0021875820001693.
- ^ Dunak, Karen M. (2013). ""Lots of Young People Today Are Doing This": The White Wedding Revived". As Long as We Both Shall Love: The White Wedding in Postwar America. NYU Press. pp. 102–133. ISBN 978-0-8147-3781-1. JSTOR j.ctt9qfhs6.8.