Curry Brand
| Industry | Sportswear, Footwear |
|---|---|
| Founded | November 30, 2020 |
| Founder | Under Armour and Stephen Curry |
| Products | Footwear, Apparel, Accessories |
| Parent | Under Armour |
| Website | www |
Curry Brand is a sub-brand of Under Armour, launched in partnership with NBA star Stephen Curry in November 2020. The brand focuses on performance footwear, apparel, and accessories. Curry Brand is positioned as a competitor to Nike's Jordan Brand.
History
Curry Brand was officially announced by Under Armour on November 30, 2020, as part of a long-term partnership with Stephen Curry. The launch coincided with Under Armour's quarterly earnings report, which revealed $1.43 billion in revenue, flat compared to the previous year.[1]
Product line
The product line includes basketball shoes.
Reception
The launch of Curry Brand was met with significant media attention, with many drawing comparisons to Nike's Jordan Brand. Analysts noted that the partnership with Stephen Curry could help Under Armour strengthen its position in the competitive sportswear market, particularly in the basketball category.[2] However, some critics questioned whether Curry Brand could achieve the same level of cultural and commercial success as Jordan Brand, given the latter's decades-long dominance.
See also
References
- ^ Thomas, Lauren (November 30, 2020). "Under Armour launches a brand with NBA star Steph Curry to better compete with Nike's Jordan". CNBC. Retrieved December 8, 2020.
- ^ Young, Jabari (November 30, 2020). "Under Armour launches Curry Brand to compete with Nike's Jordan". CNBC. Retrieved December 8, 2020.