Courtney Adeleye

Courtney Adeleye is an American entrepreneur, CEO and founder of Mane Choice, a hair care products company.[1] Her initial investment was $500, and the company, as of 2018, has $25 million in sales.[2]

Background and career

Adeleye was raised in Detroit, Michigan.[3] While studying nursing at the University of Michigan, she started experimenting with hair care products for herself. She started a YouTube channel where she would create products to use on her own hair.[4]

Her products are now in over 20,000 retail stores, including over 90 hair treatments[5] and vitamins.[6][7] The Mane Choice was acquired by MAV Beauty Brands in 2019.[8][9]

In 2024, she announced her new brand, Watch & Sea, a hair care brand.[9]

Philanthropy

She launched Pay My Bill, which pays off a bill for one of her Instagram followers each month. She has paid off more than 150 bills to date.[2]

Awards

Adeleye's awards include the 2017 Stevie Silver Winner for Women in Business, 2017 CurlBOX Award, and the Fall 2017 Beauty O-Ward by O Magazine.[5]

References

  1. ^ "How this Former Nurse Built a Profitable Haircare Business from YouTube". Black Enterprise. May 11, 2016. Retrieved February 10, 2019.
  2. ^ a b Natalie Dreier, Cox Media Group National Content Desk. "Mom gives daughter's teacher new car so educator doesn't have to ride multiple buses to work". The Atlanta Journal-Constitution. Retrieved February 7, 2019.
  3. ^ Syphrett, Shani. "This Beauty Entrepreneur Is Going To Great Lengths To Give Back To Her Customers". Forbes. Retrieved February 7, 2019.
  4. ^ Spradley, Nykia. "How This Vlogger Turned One DIY Recipe Into A 100-Product Hair-Care Line". www.refinery29.com. Retrieved May 28, 2025.
  5. ^ a b "How A Kitchen Experiment And A $500 Investment Became A Multi-Million Dollar Business". SWAAY. February 2, 2018. Retrieved February 7, 2019.
  6. ^ "Meet Entrepreneur Courtney Adeleye, Founder Of "The Mane Choice"". Bossip. April 18, 2018. Retrieved February 7, 2019.
  7. ^ cosmeticsdesign.com (July 19, 2017). "Brand founder and industry visionary Courtney Adeleye talks hair care and wellness at Cosmoprof". cosmeticsdesign.com. Retrieved February 10, 2019.
  8. ^ Williams, Colleen (March 27, 2020). "MAV Brands Acquires The Mane Choice". Afrotech. Retrieved March 27, 2020.
  9. ^ a b Chikhoune, Ryma (December 19, 2024). "EXCLUSIVE: Beauty Entrepreneur Who Sold Multimillion-dollar Brand Is Back With New Venture". WWD. Retrieved May 28, 2025.
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