Coupang Play

Coupang Play
Native name
쿠팡플레이
Type of site
OTT platform
Available inKorean
Area servedSouth Korea
OwnerCoupang
ProductsVideo on demand
URLwww.coupangplay.com (in Korean)
Users8.05 million (As of 2024)[1]
LaunchedDecember 24, 2020 (2020-12-24)
Current statusActive

Coupang Play (Korean: 쿠팡플레이) is a South Korean video on demand over-the-top streaming television service launched by Coupang in December 2020.[2] It is based on the former Hooq's assets. After the 2022 Saturday Night Live Korea sketch lampooning Korean presidential candidates went viral, Coupang Play gained popularity with a reasonable subscription fee compared to other OTT services such as Netflix, Wavve and TVING.[3] Coupang Play is included as part of Coupang's Rocket Wow paid membership.[4]

With 6.34 million subscribers by August 2023, Coupang Play had the fastest year-on-year subscriber growth compared to other streaming platforms.[5] After the addition of sports broadcasting, it had 8.05 million active users by January 2024.[1][6] Along with live streaming sports, the increase in original programs has drawn more users.[7]

In March 2025, Coupang Play acquired the exclusive South Korean rights to select English-language films and television shows from Max and Warner Bros. Pictures in a distribution deal with Warner Bros. Discovery.[8]

The service became available to general Coupang members as a free ad-supported platform in June 2025.[9]

Programming

Sports

Football

Other sports

Original programming

Scripted

Unscripted

Notes

  1. ^ all 10 South Korea matches, plus selected matches
  2. ^ Finals tournament only

References

  1. ^ a b Kim, Ju-yeon (February 5, 2024). "Coupang Play becomes first Korean streaming service to surpass 8M monthly users". Korea JoongAng Daily. Retrieved 26 March 2025.
  2. ^ Chae, Yun-hwan (24 December 2020). "E-commerce giant Coupang launches video streaming service". Yonhap News Agency. Retrieved 21 April 2021.
  3. ^ Choi, Soo-jin (January 13, 2022). "신혜선 '어쩔티비' 한마디에 300만명 몰렸다…'가성비 OTT' 돌풍" [Shin Hye-sun's 'What TV' comment attracted 3 million people...'Cost-effective OTT' sensation]. The Korea Economic Daily (in Korean). Retrieved January 17, 2022.
  4. ^ Choi, Moon-hee (December 31, 2021). "Coupang Offers Most Attractive Paid Membership Benefits among e-Commerce Companies". BusinessKorea. Retrieved 26 March 2025.
  5. ^ Mun, So-jeong (September 12, 2023). "Coupang Play outpaces streaming rivals". The Korea Herald. Retrieved 26 March 2025.
  6. ^ Kim, Dae-gi (February 6, 2024). "쿠팡플레이, 스포츠 콘텐츠로 입지 다진다" [Coupang Play strengthens its position with sports content]. Maeil Business Newspaper (in Korean). Retrieved 26 March 2025.
  7. ^ Lee, Yoon-seo (April 25, 2024). "Monthly users on local streaming platforms outpace Netflix, Disney+". The Korea Herald. Retrieved 28 March 2025.
  8. ^ Gruenwedel, Erik (March 11, 2025). "WBD Inks Content Distribution Deal With South Korean Streamer Coupang Play". Media Play News. Retrieved 26 March 2025.
  9. ^ Lee, Gi-woo (May 9, 2025). "쿠팡플레이, 6월부터 '와우회원' 아닌 일반 회원에게도 공개" [Coupang Play will be available to non-Wow members starting in June]. Chosun Ilbo (in Korean). Retrieved 23 May 2025.
  10. ^ a b c d Nambiar, Rahul (28 February 2023). "Formula 1 unveils multi-year partnership with Coupang Play". SportsMint Media. Retrieved 25 April 2023.
  11. ^ "Bundesliga International announces long-term strategic cooperation with Coupang Play" (Press release). DFL Deutsche Fußball Liga GmbH. 27 November 2023. Retrieved 20 December 2023.
  12. ^ Sim, Josh (20 October 2022). "La Liga to be streamed exclusively by Coupang Play in South Korea". SportsPro Media. Retrieved 25 April 2023.
  13. ^ Yusuf, Imran (3 May 2024). "EXCLUSIVE: First EPL, FA Cup joint sale as Coupang poised to bag rights in Korea". SportBusiness. Retrieved 9 May 2024.
  14. ^ "AFC confirms media rights deal for the 2025-2028 cycle with Korea Republic's Coupang Play". Asian Football Confederation. 26 April 2023. Retrieved 13 January 2024.
  15. ^ "[보도자료] 쿠팡플레이, 2023 카타르 아시안컵 전 경기 디지털 생중계!" [[Press Release] Coupang Play, digital live broadcast of all 2023 Qatar Asian Cup matches!]. Coupang (in Korean). 28 December 2023. Retrieved 5 January 2024.
  16. ^ Team, Newsroom (2021-09-08). "[보도자료] 쿠팡플레이, 3년간 NFL 경기 디지털 독점 생중계" [[Press Release] Coupang Play, Digital Exclusive Live Broadcast of NFL Games for 3 Years]. 쿠팡 뉴스룸 (in Korean). Retrieved 2022-09-29. {{cite web}}: |first= has generic name (help)
  17. ^ "How To Watch ONE 157: Petchmorakot Vs. Vienot Live On 20 May". ONE Championship – The Home Of Martial Arts. 2022-05-10. Retrieved 2023-04-25. The main card broadcasts live on Coupang Play and IB Sports
  18. ^ Lee, Jae-lim (September 16, 2021). "Coupang Play to air first original series 'One Ordinary Day' from November". Korea JoongAng Daily. Retrieved September 18, 2021.
  19. ^ Lee, Gyu-lee (May 31, 2022). "Bae Suzy's new series, 'Anna,' to premiere June 24". The Korea Times. Retrieved February 12, 2024.
  20. ^ Lee, Gyu-lee (November 21, 2024). "Im Si-wan takes on comedic role in Coupang Play series 'Boyhood'". The Korea Times. Retrieved February 12, 2024.
  21. ^ Park, Jung-sub (February 6, 2024). 쿠팡플레이, 이보영 주연 '하이드' 3월 23일 공개 [Coupang Play, Lee Bo-young starring on 'Hide' to be released on March 23] (in Korean). JTBC News. Retrieved February 12, 2024 – via Naver.
  22. ^ Ahn, Tae-hyun (July 4, 2024). 신현빈·문상민 주연 '새벽 2시의 신데렐라', 8월24일 첫 공개 확정 ['Cinderella at 2 AM' starring Shin Hyun-bin and Moon Sang-min, first release confirmed for August 24th] (in Korean). News1. Retrieved July 21, 2024 – via Naver.
  23. ^ Yoon, Hyo-jung (July 18, 2024). 이세영·사카구치 켄타로 韓日멜로 '사랑 후에 오는 것들' 9월 공개 [Lee Se-young and Kentaro Sakaguchi's Korean-Japanese melodrama 'What Comes After Love' to be released in September] (in Korean). News1. Retrieved July 18, 2024 – via Naver.
  24. ^ Yang, Haley (August 20, 2021). "Lineup announced for Coupang Play's new 'SNL Korea'". Korea JoongAng Daily. Retrieved September 18, 2021.
  25. ^ Lee, Tae-hee (February 22, 2024). "Coupang Play's 'Elite League' to return for second season". Korea JoongAng Daily. Retrieved July 29, 2024.
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