CFVR-FM

CFVR-FM
Broadcast areaFort McMurray
Frequency103.7 MHz
BrandingPlay 103.7
Programming
FormatRhythmic adult contemporary
AffiliationsPremiere Networks
Ownership
OwnerHarvard Media
CHFT-FM
History
First air date
January 14, 2008
Technical information
ClassB
ERPvertical polarization:
22,000 watts
horizontal polarization:
50,000 watts
HAAT81.4 meters (267 ft)
Links
WebcastListen Live
Websiteplay1037.ca

CFVR-FM (103.7 FM, "Play 103.7") is a radio station in Fort McMurray, Alberta. Owned by Harvard Media, it broadcasts a rhythmic adult contemporary format.

History

The station received approval by the CRTC to operate at 103.7 FM in November 2006, and officially launched on January 14, 2008 as Mix 103.7 with a hot adult contemporary format.[1]

On January 15, 2024, the station flipped to rhythmic adult contemporary as Play 103, with a format and branding based on its Edmonton sister station CKPW-FM.[2]

References

  1. ^ Broadcasting Decision CRTC 2006-627
  2. ^ Thiessen, Connie (2024-01-15). "Harvard Media expands 'play' brand in Alberta". Broadcast Dialogue. Retrieved 2025-03-08.

56°41′03″N 111°19′47″W / 56.68417°N 111.32972°W / 56.68417; -111.32972