BALR.
| Company type | Besloten vennootschap |
|---|---|
| Industry | Fashion |
| Founded | 2013 |
| Founders | Demy de Zeeuw, Juul Manders, and Ralph de Geus |
| Headquarters | , |
Key people | Demy de Zeeuw, Juul Manders, Ralph de Geus |
| Products | Clothing, footwear, accessories |
| Parent | Juramy |
| Website | www |
| Footnotes / references [1] | |
BALR. is a Dutch premium lifestyle brand that sells branded casual clothing, footwear and accessories. The brand is known for its iconic designs with the colors black and white. The brand aims to make the life of a professional football player accessible to a wider audience.[2] BALR. sells their products online and in store.[3]
History
The company was founded in 2013 by ex-professional football player Demy de Zeeuw and internet entrepreneurs Ralph de Geus and Juul Manders.[4]
Later, Eljero Elia and Gregory van der Wiel became shareholders, with the latter selling his shares in 2018.[5] De Zeeuw, Manders and De Geus came up with the concept.[6]
In 2014, a pop-up shop was opened in Amsterdam.[7] The first store opened on November 4, 2016 in Amsterdam at the Kalverstraat.
The label gained traction in 2014 when a lot of professional players started to get spotted with BALR. products, although they have no affiliation with the brand unlike with players that have a typical sponsorship deal.[8]
References
- ^ "BALR. Oprichting: Private Company Information - CoutureFashion". Couturefashion.nl.
- ^ "Demy De Zeeuw En Eljero Elia Beginnen Kleding Merk" [Demy De Zeeuw and Eljero Elia start a clothing brand.] (in Dutch). Manify. January 11, 2015. Archived from the original on May 21, 2016.
- ^ "Emre Can is BALR's new brand ambassador". Fashion Network. April 19, 2022.
- ^ "In conversation with Demy de Zeeuw". Master Expo. March 6, 2023.
- ^ "Gregory van der Wiel verkoopt aandelen Balr" [Gregory van der Wiel sells his share of Balr.] (in Dutch). Algemeen Dagblad. July 18, 2023. Retrieved July 22, 2019.
- ^ "BALR., wereldspeler via 1.200 influencers" [BALR. become world player via 1,200 influencers] (in Dutch). Kamer van Koophandel. July 16, 2019. Archived from the original on July 22, 2019.
- ^ "Demy De Zeeuw Opent Eigen BALR. Pop-up Store. Fashion & Lifestyle TV. Retrieved May 11, 2016. Archived June 11, 2016, at the Wayback Machine
- ^ "BALR. Luxury Sports Brand. SoccerBible. May 10, 2014. Retrieved May 12, 2016.