Bónus
Bónus store in Keflavík | |
| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | April 1989 |
| Founder | |
| Headquarters | , Iceland |
Number of locations | 33[1] (2024) |
Area served | Iceland Faroe Islands Denmark |
| Products | Discount store |
Number of employees | 1,000[1] (2019) |
| Parent | Hagar |
| Website | bonus.is |
Bónus (Icelandic pronunciation: [ˈpouːnʏs]) is an Icelandic no-frills supermarket chain owned by Hagar. Bónus operates thirty-three stores in Iceland, eight stores in the Faroe Islands, and one store in Denmark. It follows the no-frills format of limited hours, simple shelves, and having a giant fridge instead of chiller cabinets.
History
Bónus was started by Jón Ásgeir Jóhannesson and his father, Jóhannes Jónsson, with the first store in Skútuvogur street in Reykjavík in April, 1989.[2] Within just a few years, the chain became the biggest supermarket chain in Iceland. In 1992, another Icelandic supermarket, Hagkaup, bought a 50% stake, and in 1993, Hagkaup and Bónus established a joint purchasing company named Baugur.[3] In 1994, the company began expanding into the Faroe Islands.[4]
Bónus and Hagkaup are now both owned by Baugur Group's subdivision Hagar.
References
- ^ a b "Um Bónus". www.bonus.is (in Icelandic). Retrieved December 8, 2019.
- ^ Júlíusson, Þórður Snær (January 25, 2019). "Jón Ásgeir snýr aftur" [Jón Ásgeir returns]. Kjarninn (in Icelandic). Retrieved December 25, 2019.
- ^ Oliver, Jamie; Goodwin, Tony (2010). How They Blew It: The CEOs and Entrepreneurs Behind Some of the World's Most Catastrophic Business Failures. Kogan Page Publishers. p. 50. ISBN 978-0-7494-6065-5.
- ^ Jakobsson, Sverrir; Halfdanarson, Gudmundur (2016). Historical Dictionary of Iceland (3d ed.). Rowman & Littlefield. p. 28. ISBN 9781442262911.