Ay Yola

Ay Yola
Image of Ay Yola
Background information
OriginUfa, Russia
GenresFolk-pop
Years active2024 (2024)–present
LabelsMTS
Members
  • Ruslan Shayhitdinov
  • Adel Shayhitdinova
  • Rinat Ramazanov

Ay Yola (Bashkir: Ай Йола, Ay Yola)[1][2][3] is a Russian Bashkir-language folk-pop musical group, which was formed in Ufa in 2024.

Ay Yola is most famous through its 2025 song Homay, which went viral internationally, notably in the Turkic states: Kazakhstan, Turkiye, Uzbekistan, Kyrgyzstan, and Turkmenistan.[4][5][6][7]

Name

The name of the group Ay Yola comes from the Bashkir[4] words "Ay" (Cyrillic: Ай) and "Yola" (Cyrillic: Йола).[8] Connecting the group name to the Ural-batyr legend, member Rinat Ramazanov explains its meaning to be "universal laws, charter", "set of rules of the universe": don't kill, don't steal, respect your elders, protect your juniors.[4]

Members

The group has three members:

  • Adel Shayhitdinova. A vocalist, songwriter, guitarist, and dombra player, she is the daughter of Ruslan Shayhitdinov[4][5] and Honored Artist of the Republic of Bashkortostan.[9][10]
  • Ruslan Shayhitdinov. A keyboard, bass guitar and kobyz player, Shayhitdinov is a musician, sound engineer, and producer. Named Honored Artist of the Republic of Bashkortostan,[9][10] he is also known as DJ Ruslan Sever.[4][5]
  • Rinat Ramazanov. The vocalist and the quray player of the group, Ramazanov is a musician, public figure and People's Artist of the Republic of Bashkortostan.[9][10] Additionally being the soloist and leader of the folk-group "Argymak", he was Chairman of the All-Russian Kurultai of the Bashkir Youth from 2016 to 2025.[11]

History

The Ay Yola group[12] was founded from representatives of two other musical groups. Ruslan and Adel Shayhitdinovs began their creative work in the Musume project in 2010, and Rinat Ramazanov is the lead singer and leader of the "Argymak" ethno group. Ruslan Shayhitdinov and Rinat Ramazanov met in 2024 while writing the song "My Ufa", dedicated to the 450th anniversary of the founding of Ufa. Acquaintance and joint work inspired the musicians to create a new project, in which modern sound is combined with ethnic motives and the epic of Ural-batyr. Thus, within 10 months, a music album of the same name with the Bashkir epic was created. The second track Homay[13] was especially viral in Kazakhstan, Uzbekistan, Azerbaijan, Turkmenistan[14][15] and Russia.[16]

Style

The band's musical style is characterized by a monotonous rhythm reminiscent of the clatter of hooves and the use of repetitive musical phrases. A special atmosphere is created by a deep, monotonous bass. The song Homay additionally includes throat singing.[17]

References

  1. ^ "Ay Yola төркөмө ағзалары". kungak.ru (in Bashkir).
  2. ^ "Ay Yola төркөмөнә лайыҡлы бүләк!". bashgazet.ru (in Bashkir).
  3. ^ "«Һомай»ҙы йырлаған «AY YOLA» төркөмө артистарына дәүләт наградалары". agideljurn.ru (in Bashkir).
  4. ^ a b c d e Лейла Аралбаева (16 February 2025). "Башкирский альбом на основе эпоса «Урал-батыр» выходит на российском лейбле". ИА «Башинформ». Retrieved 28 March 2025.
  5. ^ a b c Анна Красюк (26 March 2025). "Новая «Пыяла»? Как все сошли с ума по песне башкирской фолк-группы Ay Yola". Афиша Daily. Retrieved 28 March 2025.
  6. ^ Юлия Байджанова (24 March 2025). "Песня из Башкирии «Хомай» завирусилась в СНГ". «Аргументы и Факты». Retrieved 28 March 2025.
  7. ^ Дмитрий Ханчин (26 March 2025). "Новая музыка недели: ATL, AY YOLA, Рушана и Сюзанна". Сетевое издание «РБК» (in Russian).
  8. ^ Аишев И. А.. Биишев Ә. Г., Зәйнуллина Г. Д., Ишмөхәмәтов З. Ҡ., Кусимова Т. Х.. Ураҡсин З. Ғ., Яруллина У. М. (1993). Башҡорт теленең һүҙлеге (in Bashkir). Moscow: Русский язык. p. 32. ISBN 5-200-01089-6.{{cite book}}: CS1 maint: multiple names: authors list (link)
  9. ^ a b c "Ay Yola удостоились звания народных и заслуженных артистов Башкортостана за мировой хит". Электронное СМИ "Татар-информ" (in Russian). 14 April 2025.
  10. ^ a b c "В Башкирии участники группы Ay Yola удостоены почётных званий за песню Homay". TASS (in Russian). 14 April 2025.
  11. ^ "Лидером башкирской молодёжи стал музыкант Ринат Рамазанов". mgazeta.com (in Russian). 5 September 2016. Retrieved 10 April 2025.
  12. ^ Вочовский, Роберт (8 April 2025). "Песня из России рвёт чарты в США и, внезапно, на Украине". Севастопольский новостной портал "ForPost" (in Russian). Retrieved 9 April 2025.
  13. ^ Подволоцкий, Алексей (6 April 2025). "Башкирская группа Ay Yola вышла в мировой топ за четыре месяца: скрытый смысл хита Homay". ura.news (in Russian). Retrieved 18 April 2025.
  14. ^ Группа Ay Yola поблагодарила Туркменистан за теплый прием
  15. ^ [1]
  16. ^ Муллахметова, Алсу (26 March 2025). "Руслан Север: Мы называем Адель «Наша Хумай»". mgazeta.com. Retrieved 28 March 2025.
  17. ^ Некрасова, Ольга (25 March 2025). "Кто такие AY YOLA и как они взорвали интернет". gala.evening-kazan.ru (in Russian).
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