Anti Social Social Club

Anti Social Social Club
Product typeClothing Streetwear
OwnerMarquee Brands
CountryLos Angeles, United States
Introduced2015 (2015)
MarketsWorldwide
TaglineSelf Doubt
Websiteantisocialsocialclub.com

Anti Social Social Club (sometimes stylized as ASSC and AntiSocialSocialClub) is a Los Angeles–based streetwear brand founded by Andrew Buenaflor, who goes by the pseudonym Neek Lurk.[1][2][3][4] As of May 2022, the brand is wholly owned by Marquee Brands.[5]

Anti Social has collaborated with A Bathing Ape,[6] Rimowa, Dover Street Market,[7] Playboy,[8][9] Hello Kitty,[10] Hot Wheels,[11] DHL,[12] Formula 1, FaZe Clan, Goodsmile Racing and Gran Turismo.[13]

History

Anti Social Social Club was founded in 2015 through Twitter. The founder, Neek Lurk, had previously worked as a social marketing manager for Stüssy.[14] It releases limited collections each year. The inspiration for creating this brand came from the founder's mental health struggle at age 27.[15] Lurk used his brand as an emotional outlet for his depression. The first product was a basic hat with the logo on the side.[15] Shortly after its founding, ASSC became a popular trend. Some notable celebrities have worn this brand such as Kanye West, BTS, and Kim Kardashian.[16]

The brand released exclusively at ComplexCon Sk8-Hi Vans and Nike Air Force 1 Low (24 pairs were sold). A Toyota Prius decorated with ASSC graphics sold for $20,000.[14] ASSC had also announced the release of a branded riot shield.[17]

In 2018, after reports of numerous failed deliveries of ASSC products purchased online,[18] the brand launched a collection (SS18) that echoed its customers' disgruntlement regarding shipping issues.[19]

In December 2024, ASSC launched its first standalone retail space in the UK with a pop-up at Selfridges, London, which remained open until early January 2025. This event coincided with the debut of a dedicated UK website, offering British fans access to global releases and exclusive local collaborations.[20]

See also

References

  1. ^ Neek Lurk: Manic Depressive, Sadistic, Masochist: A one-on-one exclusive interview with the eccentric founder of Anti Social Social Club Hypebeast, Madrell Stinney, December 7, 2015
  2. ^ How Neek Lurk Made Money from Melancholia: The Anti Social Social Club founder on building fortmite hype through negativity TIERNEY FINSTER, Vice Media, March 30, 2016
  3. ^ Neek Lurk Talks Founding Anti Social Social Club in New Interview Jake Boyer, Highsnobiety, August 9, 2016
  4. ^ "Neek Lurk: Manic Depressive, Sadistic, Masochist". HYPEBEAST. 7 December 2015. Retrieved 2019-10-05.
  5. ^ Anti Social Social Club Acquired by Marquee Brands LAUREN SHERMAN, Business of Fashion, 26 May 2022
  6. ^ A BATHING APE® X ANTI SOCIAL SOCIAL CLUB Archived 2020-11-07 at the Wayback Machine bape.com
  7. ^ A New Anti Social Social Club x Dover Street Market Capsule Is Dropping This Friday Graeme Campbell, Highsnobiety, October 4, 2017
  8. ^ Anti Social Social Club Taps ‘Playboy’ for Exclusive Capsule Renz Ofiaza, Highsnobiety, September 18, 2017
  9. ^ ANTI SOCIAL SOCIAL CLUB & PLAYBOY ARE RELEASING A CAPSULE Corey Fuller, Flaunt September 19, 2017
  10. ^ Anti Social Social Club's FW18 Drop Includes a Hello Kitty Collab Highsnobiety, August 18, 2018
  11. ^ ASSC x HOTWHEELS collaboration Hypebeast, November 23, 2019
  12. ^ "DHL and Anti Social Social Club Launch Exclusive Collaboration". www.prnewswire.com (Press release). Retrieved 2020-03-12.
  13. ^ Anti Social Social Club Celebrates 'Gran Turismo 7' With a Capsule Collection Hypebeast, August 12, 2022
  14. ^ a b "Anti Social Social Club Not in Style - The Stute". 2018-09-21. Retrieved 2024-02-08.
  15. ^ a b Finster, Tierney (2016-03-30). "Anti Social Social Club | How Neek Lurk Made Money from Melancholia". Amuse. Archived from the original on April 13, 2019. Retrieved 2020-03-31.
  16. ^ Team, Amuse (2020-01-13). "Anti Social Social Club | Kanye West, BTS, Kim Kardashian, and Other Famous Fans". Amuse. Archived from the original on April 3, 2019. Retrieved 2020-03-27.
  17. ^ Spellings, Sarah (2018-07-19). "The Latest Streetwear Accessory Is … a Riot Shield?". The Cut. Retrieved 2024-02-08.
  18. ^ "Anti Social Social Club Reportedly Owes Over 1,000 Customers Their Merchandise". Hypebeast. 2017-09-22. Retrieved 2024-02-08.
  19. ^ "Neek Lurk Knows People Are Upset With ASSC & He's Cool With That". Highsnobiety. 2018-03-09. Retrieved 2024-02-08.
  20. ^ Pettitt, Christine; Chapko, Dorota; Budhathoki, Shyam Sundar; Murray, Keitumetse-Kabelo; Ward, Helen (January 2025). "Exploring community stakeholder perspectives of partnership development in community-engaged undergraduate Global Health Education in the UK: a qualitative study". BMJ Open. 15 (1): e089766. doi:10.1136/bmjopen-2024-089766. ISSN 2044-6055. PMC 11784127.


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