Anderson Valley Advertiser
| Type | Weekly newspaper |
|---|---|
| Format | Broadsheet |
| Owner(s) | Independent |
| Publisher | Bruce Anderson |
| Editor | Bruce Anderson |
| Founded | 1956 |
| Headquarters | Boonville, CA 95415 United States |
| Website | theava |
The Anderson Valley Advertiser is a digital newspaper covering Mendocino County. From the 1950s until 2024, it published a small weekly paper in the broadsheet format.[1]
History
The Anderson Valley Advertiser (AVA) was founded in 1956 by Elizabeth and Steven Malgrem in Boonville, California.[2] The paper was purchased in 1983 by Bruce Anderson,[3] who expanded its national coverage.[2]
Anderson left the AVA in 2004 for Oregon where he tried to start another weekly. It failed and Anderson bought the AVA back in July 2007. The paper enjoyed a modest national circulation during its print run. It is now online only. Anderson describes himself as "a socialist with strong, nay overwhelming, anarchist instincts."[4]
Masthead
The old masthead in the print version billed the paper as "America's last newspaper."[1] It featured mottoes borrowed from the French Revolution and the Industrial Workers of the World:
- Fanning the Flames of Discontent! (The IWW's Little Red Songbook is sub-titled "To Fan the Flames of Discontent")
- Peace to the Cottages! War on the Palaces! (The motto of Georg Büchner's Hessian Courier)
- All Happy - None Rich - None Poor
Various quotations are distributed throughout every issue of the paper. Examples include:
- "Be as radical as reality."[1] - Lenin
- "Newspapers should have no friends."[1] - Joseph Pulitzer
Contributors
Contributors include:
- Robert Mailer Anderson
- Alexander Cockburn
- Jeffrey St. Clair
- John Jonik
- Flynn Washburne
Reference
- ^ a b c d Frederiksen, Justine (May 3, 2024). "Final print edition of the Anderson Valley Advertiser out this week". Ukiah Daily Journal. Retrieved July 4, 2025.
- ^ a b Anderson Valley Advertiser Records. Online Archive of California. Retrieved July 6, 2025.
- ^ Gemperlein, Joyce (May 12, 1996). "A Really Free Press". The Philadelphia Inquirer. pp. 22, 23, 24, 31.
- ^ Smith, Dave (October 22, 2014). "Mendocino Talking: Bruce Anderson". Anderson Valley Advertiser. Retrieved July 4, 2025.