Ally Fashion

Ally Fashion
Company typePrivate
IndustryFashion retail
Founded2001 (2001)
HeadquartersSydney, Australia
Number of locations
156
Area served
Australia
Key people
Anne-Marie Wade (CEO)
ProductsClothing, accessories
Websiteallyfashion.com

Ally Fashion is an Australian women's fast fashion retailer. The company commenced operation in 2001 as a wholesaler launching its first store in Macarthur Square, Sydney.[1] Ally Fashion had 156 physical stores throughout Australia and is also focused on online fashion retail.

In 2025 it was compulsorily placed into liquidation and closed a third of the stores.

History

Founded in 2001, Ally Fashion have over 160 stores across Australia and an online store.[2]

In 2018, Ally Fashion launched a curvy line called You & All.[3][4] In 2020, the company launched a maternity and childrenswear line called Mummy and Me.[5] Anne-Marie Wade was appointed CEO in March 2021.[6]

In September 2021, Ally Fashion launched a menswear brand called AM Supply.[7]

In March 2025, Ally Fashion was declared insolvent and ordered to be wound-up by the Federal Court of Australia, following a referral from a property group over unpaid rent backed up by other creditors.[8] BDO Sydney was appointed liquidator. It reportedly conversely follows a managerial hiring blitz the week before.

Products

Ally Fashion sells women's fashion trend items such as: dresses, tops, basics, skirts, shorts, denim, outerwear and accessories.

Stores

Ally Fashion has over 160 stores across Darwin, Queensland, New South Wales, Australian Capital Territory, Victoria, South Australia, Western Australia and Tasmania.[1] Ally Fashion online store is also available internationally with shipping available worldwide.

References

  1. ^ a b "Shoppers to pour back into Hinkler Central tomorrow". Retrieved 6 March 2015.
  2. ^ "List of Hinkler stores set to open next week". NewsMail. Retrieved 6 March 2015.
  3. ^ "About Us". You & All. Retrieved 2024-09-14.
  4. ^ Bath, Gemma (2021-04-26). ""My goal was to bring the magic back with me." How Anne-Marie became a fashion CEO". Mamamia. Retrieved 2024-09-14.
  5. ^ "Ally Fashion is on a mission to elevate its offering: here's what it's done so far". Ragtrader. 19 August 2021. Retrieved 23 January 2024.
  6. ^ Bailey, Imogen (23 March 2021). "Ally Fashion names new CEO and puts growth on the agenda". Ragtrader. Retrieved 23 January 2024.
  7. ^ Bailey, Imogen (30 September 2021). "Ally Fashion continues expansion, makes move into menswear". Ragtrader. Retrieved 23 January 2024.
  8. ^ Sharples, Sarah (2025-02-28). "Major Aussie fashion brand collapses". News.com.au. Retrieved 2025-03-02.
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