Željko Mitrović

Željko Mitrović
Born (1967-05-31) 31 May 1967
Occupation
  • Businessman
Spouses
Sonja Mitrović Hani
(m. 1990; div. 1994)
    Milica Mitrović
    (m. 1995)
    Children5

    Željko Mitrović (born 31 May 1967) is a Serbian entrepreneur and media executive, best known for being the founder and CEO of Pink Media Group.[1]

    Early life

    Mitrović was born on 31 May 1967 in Belgrade, SR Serbia, Yugoslavia.[2]

    Career

    In 1988, Mitrović, a former rock guitarist, founded one of Yugoslavia's first music recording studios. He opened a radio station in 1993, followed by the TV Pink station in 1994.[3] Later, Mitrović founded the music publishing house City Records. After launching the satellite program, Mitrović launched TV Pink Montenegro in 2002 and Pink BH in Bosnia and Herzegovina in 2003.[4]

    Mitrović included a subsidiary in the Pink International Company: the PFI—Pink Films International, a film production complex intended for commercial film and television production. In May 2008, the Los Angeles Times wrote about Mitrović's new project, a 452,000 square feet (42,000 m2) film studio complex.[5]

    In 2004, Mitrović founded a business jet airline, Air Pink, one of seven companies under Pink Media Group. They extended its 11-airplane fleet with three new Cessna XLS+ aircraft.[6] The company specializes in VIP and corporate aviation services.[7] The airline was grounded in February 2024 following AOC suspension.[8] Air Pink has since been rebranded as ImperialJet following a 68% stake acquired by companies affiliated with Abed El Jaouni. [9][10]

    Mitrović established the Pink Digital Company, a subsidiary of the Pink Media Group, to develop digital products and platforms within the Pink Media Group. The company's Pink Digital Media System has developed applications such as Pink.rs and KlikTV.[2]

    Honors and awards

    In 2006, Mitrović was awarded 'Manager of the Year' by the Belgrade Chamber of Commerce (BCC) for his role in the growth and development of the Pink Media Group.[11][12][13]

    References

    1. ^ "Željko Mitrović – Media Ownership Monitor Serbia". Media Ownership Monitor Serbia. BIRN / Reporters Without Borders. Retrieved 9 June 2025.
    2. ^ a b PR-DC. "Željko Mitrović - PR-DC". Željko Mitrović - PR-DC. Retrieved 4 May 2025.
    3. ^ PR-DC. "Željko Mitrović - PR-DC". Željko Mitrović - PR-DC. Retrieved 21 November 2022.
    4. ^ "Who Owns the Media in Serbia?". Media Ownership Monitor. Retrieved 9 June 2025.
    5. ^ Wilkinson, Tracy (10 May 2008). "Serbian media tycoon is chasing big-screen dreams". Los Angeles Times. Archived from the original on 30 September 2022. Retrieved 6 February 2024.
    6. ^ "Serbia's Air Pink undergoes ownership change, rebrands". ch-aviation. Archived from the original on 24 August 2024. Retrieved 9 June 2025.
    7. ^ "Željko Mitrović - PR-DC".
    8. ^ Cite error: The named reference chaviation was invoked but never defined (see the help page).
    9. ^ "ch-aviation - Operator News". ch-aviation. Archived from the original on 24 June 2025. Retrieved 25 June 2025.
    10. ^ "Serbia's Air Pink Rebrands as ImperialJet After Ownership Change - AirGuide.info :: AirGuide Business – Aviation & Travel Business News + AirGuide Destinations – Airline & Travel News, Latest Airline and Travel News | U.S. and Global Updates". 5 August 2024. Retrieved 25 June 2025.
    11. ^ "Željko Mitrović: Srecan sam zbog nagrade, Hello, March 2012". Dev.hellomagazin.rs. 13 March 2012. Retrieved 23 September 2018.
    12. ^ Milan Adžić. "Sledi nam sezona decenije, Večernjenovosti, August 2015". Novosti.rs. Retrieved 23 September 2018.
    13. ^ A. Č. (19 September 2015). "Jošjedan show Željka Mitrovića na Pinku, Blic, September 2015". Blic.rs. Retrieved 23 September 2018.